What I am sharing today is the [2023 Double 11 Report (Station B Platform)] Report Producer: Feigua Data.
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Audience portrait of live streaming: **The main age groups of live streaming viewers are younger than 18 years old and 25-30 years old, accounting for 38% and 28% respectively. The number of male and female consumers is equal, accounting for 57% and 43% respectively. The hot field is "gaming", and users aged 25-30 have increased demand for goods such as home furnishings.
Lying Island brand marketing case: through the top of the blue chain in the comment area, participating in the official topic drainage, etc., the transaction link from planting grass to consumption is shortened. Bestsellers include the Full Sleeping Position, Ripple Side Pillow and Butter Bear Quilt.
Ximuyuan brand marketing case: select topics with high traffic for warm-up, and the delivery area covers multiple zones, especially the film and television and living areas have become the key delivery areas. Bestsellers include men's skincare gift sets, men's facial cleansers, and Medicated Lamina cleanser.
Honest brand marketing case: linkage with the official program of station B to attract consumers in a more affordable way with combination purchases. Hot sellers include BK01 Cat Food, P40 Cat Food and N33**.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
Featured Reports** Public Title: A global repository of industry reports