Once upon a time,As a "synonym" of fashion, fur coats can be said to "occupy" the wardrobes of the wealthy in the Northeast
Either fromWarmthon, or fromThe level of luxury, fur coats are like "kings".
Previously,The fur coat as a status symbol, no matter how expensive it is, people want to buy it.
But now, even if it is cheaper, many people are reluctant to buy it.
So why is the market for its once so popular existence slowly declining?
So what exactly is a fur coat?
Actually, it isLeather and fur are combined to form a garment, except that fur coat is a general term.
That's what we've learnedMink coat, which is a type of fur coat.
An "all-natural" fur coat, itThe main raw material is animal skin
All the time,Fox fur, rabbit fur, mink furAnd so on, they are all the most popular existences at the time of production.
In winter,The fur coat can not only effectively block the cold air from the outside, but also has an excellent thermal insulation effect
A long, long time ago, fur coats appeared in our country.
InAn oracle bone inscription from the Shang DynastyAmong them, there is"Qiu Zhi's hair is outside".and other elaborate pictographs.
And a large part of the reason why fur coats have been able to survive to the present is due to their ownWarmth
Hundreds of years ago, when winter came, there were always many people who couldn't bear it.
Especially in personFor people in the north, the winter environment will only get worse
In order to be able to survive the winter smoothly, the ancients can be described as "racking their brains".
Finally, not long after themFound a fur coat, a great piece of clothing
As time slowly passed,The fur coat once became a status symbol for the wealthy
Even if more convenient ones have already appeared on the market laterDown jacket, but it does not affect the love of fur coats in the slightest
Even, for a long timeThe fur coat once became the hottest product in the Northeast
But now,People seem to have retreated from their penchant for fur coatsNo matter how cheap it is, people don't want to spend money to buy it.
So what caused the fur coat to "fall off the altar"?
Lose the aura of the rich
As the saying goes, "The poor wear cotton, and the rich wear fur." ”
For a long time, people had a different kind of emotion for fur coats.
And not only because of the fur coatWarmth, but also because fur coats are a kind ofA status symbol
After all, this kind of thing"All-natural" products, if you don't have a little money at home, you will definitely not be able to afford it.
Back in"The Book of Songs, Xiaoya, and Du People".It is written:
"Pedu, fox fur yellow. It does not change, and its words are orderly. The line is returned to Zhou, and all the people look forward to it. ”
Meaning,At that time, the status of being able to wear a fur coat must have been extraordinary
Indeed, until the last century, many people still putOwning a fur coat is a lifelong dream
Even,The fur coat once became a general existence like **
But in recent years, we have been able to clearly find that even ifThere are many styles of fur coats in the mall, but few people buy them
So why are the rich nowadays less in love with fur coats?
In recent years,The "counterfeiting" technology in the fur market is constantly improving, it seems to have reached the level of "confusing the real with the fake".
No matter how closely we observe, it is often soIt's hard to tell the difference between artificial and natural by our eyes and feel
The same product of this technology,Naturally, the price is much cheaper than real fur
Nowadays, an identical fur coat is on the marketThe difference between "true and false" is several times
Although it is artificially cheap, it isIt can meet people's needs very well
As a result, more and more people went to the mall and bought their favorite clothes.
In this regard, the original rich people are unwillingIt turns out that wearing fur can invisibly show your identity
But now,The streets are full of people in fur coats, and they can even hit their shirts when they turn a corner
WhenFur is no longer a "luxury", but has become a "bad street"., the market will naturally be affected.
Of course, there is another very important reason for the loneliness of fur coats.
A change in aesthetic philosophy
Times are advancing, so that we can receive new things from all over the world through our mobile phones every day.
In the process, everyone is not onlyI broadened my horizons and learned about different beauty
In the past, due to geographical constraints and other reasons, many peopleThe fur coat is regarded as a fashion benchmark for his pursuit
But now, after seeing different aesthetic concepts.
Suddenly, I realized thisThere's more to the world than just a fur coat
Especially when I saw itDown jacketsAfter that, I was even more determined to this idea.
Definitely,The fur coat is too grand due to its outward form, which always gives people a feeling of "empty appearance".
It looks gorgeous and grand, but there are many limitations in practical use.
Now, more and moreYoung people are chasing a new aesthetic concept
Simplicity and lightnessand so the style came into our lives.
In this regard, some young peopleTake your "idol" as the direction of your own struggle, learning their words and deeds.
When we stop blindly pursuing traditional forms, what comes with it is oursAesthetic ideas change
Consumers are seeing more choice in malls, naturally, will not only put their vision on the fur coat.
Similarly, in contrast, fur coats require a lot of effort to maintain after purchase.
Not only do fur coats have unique requirements for the environment in which they are stored, but there are strict rules on how they are washed.
WhileNot only does the down jacket not have so many messy requirementsand not in the slightest in warmth.
Therefore,The decline of the fur coat marketIn fact, it is a phenomenon that we can predict.
Of course, there are other ways to think about fur coats.
Raising awareness of environmental protection
As the saying goes, "There is no killing without buying and selling." ”
Both in the past and nowBehind the natural fur coat are fresh life
In the past, we had to attack animals in order to be able to withstand the cold winds in winter.
After allThousands of years ago, the ancient technology was backward, and the people did not have enough warm facilities
ExceptCottonAfter that, the quickest and most effective way to do this is to hunt animals and make furs.
Can we useCotton was not always available until the end of the 19th century, when it was introduced to China
So, forThe ancients hunted and made fur coatsWe are still able to understand.
Admittedly, all the timeThe fur coat is made to be an extremely bloody oneprocess.
With usIncreasing awareness of environmental protection, for this kind of business can be said to be more and more tired.
We as consumers when weIf you really understand all of this, it's hard to be willing to face a fur coat.
Of course, we are not denying the entire fur coat market, butOppose trade that uses animals as raw materials.
For thoseFur coats that have been synthesized with modern technology are as good as our neutrality
The emergence of fur coats originated from the needs of the times and from the ancients' cognition of nature.
For us, there are more and more products on the market, and fur coats are no longer our only choice.