Jiangsu Thirteen Taibao,Suqianwas ridiculed by netizens as "Thirteen Sisters". SuqianThis small city in northern Jiangsu, inLiu Qiangdonghas been unknown before the rise. However,Liu QiangdongThe success of the broughtSuqianA hint of attention. But nowadays,Liu QiangdongFacing the reality of failure,JD.combePinduoduo, ** and the Douyin Alliance. Liu QiangdongA statement was issued to take responsibility for the failure, and at the same time calledJD.comEmployees do not give up and prepare for the final decisive battle with the "coalition forces". So, what exactly is the difficulty to makeJD.comWhat has it been?
In the domestic e-commerce stock market,JD.comInPinduoduo, ** and Douyin are at a disadvantage under the strong offensive. Liu QiangdongFrankly,JD.comAlways on the defensive, never thinking about how to take the initiative. PinduoduoIt has firmly sat in the second place of China's e-commerce with its high cost performance, andJD.comis reduced to the third. Whether it's trading volume or net profit,JD.comBothPinduoduoCrushing. This illustratesJD.comThe self-operated mode cannot be compared withPinduoduoWait for ** mode to compete. Liu Qiangdongand Jack Ma have argued about the development trend of e-commerceLiu QiangdongSticking to the self-operated model can ensure the quality of goods and services, while Jack Ma believes that the cost of the self-operated model is too high and it is difficult to make long-term profits. As it turned out, the self-operated model becameJD.comA heavy burden. In order to change the situation,JD.combegan to abandon the self-operated model, focused on attracting investment, and introduced a series of policies to support merchants. However, these initiatives have not been able to attract the interest of merchants as the domestic market is already saturated and cannot afford to sell**. Merchants are more interested in the development of overseas markets than in domestic markets. Therefore, this also becomesJD.comThe second dilemma.
JD.comTrying to enter the overseas market, the first stop is Southeast Asia. However, in countries such as Indonesia and Thailand,JD.comThe performance was very bad. withPinduoduocomparatively,JD.comIt can only rank at the bottom of the Southeast Asian market. PinduoduoIt has successfully captured the attention of American consumers and created many hot topics. And Ali's".AliExpress"It is also growing rapidly in the European market. In contrast,JD.comAppears to be inactive in overseas markets. The high cost of the self-operated model is doomedJD.comUnable to gain a foothold in overseas markets. So ifJD.comKeep it up like this,Liu QiangdongI know itJD.comProbably going to be the secondSuning, and he himself may also become the second Xiang Yu.
From the description of the article, we can see thatJD.comThe dilemma mainly comes from both internal and external problems. The internal problems are mainly manifested in the dilemma of the self-operated modelPinduoduoand so on, and the competition in the ** mode is at a disadvantage;The external problem lies in the difficult breakthrough in the overseas market. To get out of the way,Liu QiangdongI had to think about the direction of change.
JD.comAs a top e-commerce company, the competitive pressure it faces cannot be underestimated. In the present dayInternetThe times are fiercely competitive, technology and innovation are developing rapidly, and past successes do not guarantee future victories. Therefore,JD.comWe need to think about how to better adapt to the changes of the times and find a breakthrough. Overseas markets are a huge opportunity, but they are also full of challenges. Before entering the overseas market,JD.comIt is necessary to have a full understanding of the target market, including consumer Xi, regulations and policies. At the same time,JD.comIt needs to focus on technological innovation and user experience to enhance its competitiveness. And most importantly,JD.comIt is necessary to maintain keen insight and continuous innovation, constantly adapt to market changes, and increase investment to improve its position in the industry. In the future competition, only by constantly seeking innovation and change can we maintain our competitive advantage and achieve long-term development. Personal opinions are for informational purposes only, and readers can make independent judgments based on their own judgment and analysis.