In order to attract students, "play the side ball"?Lanxiang Technical School, which lost 180 million yuan, has become a paradise for boys
In the 2010s, a mention"Learn technology", whether it is a man or a woman, the first thing that comes to mind is"Lanxiang Technical School"At that time, Lanxiang's reputation in the industry can be said to be second to none.
But in recent years, Lan Xiang has been exposed"Illegal enrollment"、"Tuition fees are inflated"After negative news, word of mouth is declining. In this legendary technical school, what kind of "unbearable memories" are there?
1. Vocational and technical schools"Peak moments"
In the 2010s, the country's infrastructure industries such as real estate and construction projects have developed tremendously. The best thing for people who don't have a high education background is to have a solid engineering skill.
As the number of people entering the construction industry grew, a technical school specializing in engineering skills training was quietly introduced, and this school was second to none among the training centers at the time"Lanxiang Technical School"。
Whether it is on TV or on the street, the brand Lanxiang can be seen everywhere. With the rapid spread of the Lanxiang brand, more people who are interested in science and technology have come to Lanxiang to learn science and technology. As soon as Lan Xiang's reputation came out, it attracted a large number of applicants, and Lan Xiang's senior management smelled a glimmer of opportunity.
Lanxiang's initial profit** was to place a huge amount of advertising expenses on various platforms, and Lanxiang was also very satisfied with this "return on investment". Therefore, after tasting this sweetness, the leaders of Lan Xiang wanted to take advantage of it"Heat"to continue to increase their investment in advertising.
This hand is very effective, and after the publicity, Lanxiang has a new batch of customers. At that time, Lanxiang was already in the Lanxiang Vocational Education College"Leader"Many students are proud to learn skills here.
Second, the image collapsed, and scandals broke out frequently.
Everyone thinks that according to the development speed of Lanxiang, they will definitely make this industry bigger. But no one expected that at the moment when Lan Xiang was in the limelight, there would be a bunch"Black material"One after another, it was *** out.
The beginning of Lan Xiang's decline began with the property problems of founder Rong Lanxiang and his wife Kong Suying. For the ownership of the property, the two fought on the street and had a lot of trouble. What's even more surprising is that the party fighting turned out to be a student of Lanxiang Technical College, and this accident not only caused a great negative impact on Lanxiang, but also seriously damaged the school's image.
If they had done it themselves, Lan Xiang would not have been hit so hard. But afterwards, when the reporter interviewed the two students, both said that they were forced to participate in it.
According to the students, they were forced to fight for the university as a way to prevent their graduation. After the disclosure of the internal information, it caused an uproar, and the reputation of Lanxiang Company plummeted, and the company's loss was as high as 180 million.
However, Rong Lanxiang didn't pay any attention to the decline of Lanxiang Company, and still quarreled with his wife and locked her up. And his wife, after being released, went to the relevant agencies to report Rong Lanxiang's tax evasion in order to take revenge.
The last thing the leaders of Lanxiang Technical School wanted to see was the confrontation between Rong Lanxiang and his wife. Because of this incident, many people are reluctant to come to Lanxiang to learn Xi technology.
Faced with this situation, Lanxiang's management did not stop there, and they adopted the means of "rubbing the edges" to attract more students. Anyone who did publicity for Lanxiang Company back then will know that at that time, there were young ladies and sisters dressed in cool clothes, imparting knowledge on construction sites.
Although such "rubbing" advertisements have attracted the attention of many men, they are still sluggish overall. With years of loss, the brand of Lanxiang has gradually disappeared from people's sight, until now, the word Lanxiang has rarely appeared on the **.
In short, "the mountain is high and topless", the more famous you are, the more you must have correct words and deeds. When a person or an organization gains a certain amount of attention online, everything he does will be infinitely magnified.
Lan Xiang originally wanted to make the college bigger, and even the world-famous vocational and technical college, but it ended up like this, subjectively speaking, it is a pity. What do you think of the current Lanxiang Technical School?
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