Oriental Selection Crisis: CEO Serves as Chairman, Anchor Gaffe Leads to Loss of Millions of FansIn a business world full of competition and challenges, the company's internal management and public image are crucial. However, Oriental Selection seems to be in the midst of a serious crisis. At noon on December 16, Yu Minhong, chairman of Oriental Selection, announced that Sun Dongxu would be removed from the position of executive director and CEO of Oriental Selection, and concurrently served as CEO of Oriental Selection. The decision sparked speculation about the company's internal turmoil and future developments. In addition to high-level personnel changes, anchor Tianquan's gaffe caused Dongfang Selection to lose nearly one million fans in a short period of time.
And a series of chain reactions also make people wonder where the crisis of Oriental Selection comes from and where it will leadOn the evening of December 15, Dongfang Selection anchor Tianquan imitated CEO Sun Dongxu to drop his mobile phone during the live broadcast, and made remarks suspected of provoking fans, causing fans to go crazy and lose nearly one million fans overnight. The impact of this incident cannot be ignored, and the company's public image and market value have also been greatly affected. How did this crisis evolve step by step, and what impact can it have on the future development of Dongfang Selection?Judging from the timeline, Sun Dongxu has been working in New Oriental for 16 years, and he is also the CEO of New Oriental**, the predecessor of Oriental Selection.
During this period, Sun Dongxu continued to hold various important positions, and his high salary and large cash cash-out became the focus of widespread attention from the outside world. The change of the company's senior personnel means that Dongfang Selection has made a major adjustment to the company's development strategy and management structure. Whether the CEO concurrently serves as the chairman of the board of directors can bring new development opportunities to Dongfang Selection and whether it will produce new management shortcomings is undoubtedly the focus of concern for the majority of investors and the public. In addition to personnel changes, the gaffe of anchor Tianquan is also thought-provoking. Its remarks against consumers in the live broadcast room have aroused widespread attention and controversy, and even caused Dongfang Selection to lose a large number of fans in a short period of time.
How the company should respond to similar incidents, re-establish a good public image, and regain lost market share are all issues that need to be solved urgently in front of Dongfang Selection. At the same time, Dong Yuhui's Douyin fans soared, and the company's sales increased after the anchor was suspended, which also means that Dongfang Selection may still have a turnaround in the crisis, which is still worth looking forward to and paying attention to. In this turmoil, a group of industry insiders also spoke out. People like Luo Yonghao and others have given their own interpretations and opinions on this incident. They preach the possibility of cooperation and the decisions that need to be made by the management of the company.
As for the ** and pressure from the outside world, it is also worth waiting for the outside world to wait and see what kind of response and adjustment Dongfang Selection will make. To sum up, the high-level personnel changes of Dongfang Selection and the anchor gaffe incident have become the focus of attention from the outside world. The imbalance of the company's internal management and external image will not only bring severe challenges to the company's own development, but also affect the healthy development of the entire industry to a certain extent. How to sort out the internal contradictions of the company, reshape the public image, and find new breakthroughs for development will be the most urgent tasks and challenges for Dongfang Selection in the future.
At the same time, this also requires the majority of investors and the public to pay attention to and give their own opinions and suggestions, so as to provide more thinking and support for Dongfang Selection to regain a firm foothold and achieve rapid development. Therefore, we have to think about how the turmoil of Oriental Selection will end?What are your thoughts and suggestions on this?