When conducting a trademark valuation, the following aspects can be considered:
Legal compliance assessment: Trademark assessment needs to confirm whether the assessed trademark meets the legal requirements of national and regional trademark registration, including the recognizability, distinguishability and non-conflict with the trademarks of others.
Trademark Registration Prospect Assessment: Assessing the prospect of trademark registration is an important step. This includes studying the existence of similar trademarks, assessing whether trademarks may conflict with existing trademarks, and identifying possible obstacles to trademark registration.
Market competition analysis: Evaluate the competitiveness and potential value of a trademark in the market, including the analysis of the size of the relevant market, the brand influence of competitors and market trends.
Brand value evaluation: Evaluate the relevance and influence of a trademark to a brand, including researching consumers' awareness, relevance and loyalty to the brand.
Trademark value estimation: The value of a trademark can be estimated through market research, brand evaluation and professional consulting to assess the return on investment and value potential of the trademark.
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