Although Huawei does not directly build cars, no one in the automotive industry dares to ignore Huawei. Approaching the end of the year, backed by the towering tree of Huawei, Wenjie launched a new round of fierce attack on Li Automobile, and Yu Chengdong is breaking Li Xiang's comfort zone step by step.
With the Wenjie and Zhijie series models setting off round after round of craze, Huawei's automotive business is continuing to accelerate around HarmonyOS Zhixing. At the end of the year, the attention of the automotive industry once again focused on Huawei Hongmeng Zhixing. On December 26, at Huawei's winter all-scenario press conference in Shenzhen, the most important product of the year, which can be called the culmination of Huawei's technology, was officially released. In the past few days, all major ** platforms, especially in the automobile circle, have been asked to M9 to swipe the screen, which makes people have to sigh at the high popularity of Huawei.
The new M9 is available in four versions, including two extended range versions and two pure electric versions, with a price range of 46980,000 yuan-56980,000 yuan. The M9, which can be called "Huawei's complete body", is equipped with Xpixel smart lights, HUAWEI SOUND excellent series audio, Turing chassis, and ADS 20 high-end autonomous driving assistance system and other Huawei's top ten "black technologies". When Yu Chengdong shouted "the best SUV within 10 million" for the M9, it seemed to knock Li Xiang's "no opponent within 5 million" shouted for the ideal L9 into the dust. Although they are all marketing gimmicks, the war between Huawei and Li Auto is about to break out.
As a representative car company of the new car-making force, Ideal ranked low in the "Wei Xiaoli" in the early stage. However, relying on the extended-range technical route with the advantages of both fuel vehicles and new energy vehicles, as well as the core selling point of "daddy car" condensed by large sofas, large color TVs, and large screens, Li Auto became an instant hit, and Ideal ONE became a phenomenal explosive model. Today's three L-series cars - L7, L8, and L9 are even more slaughtering. In the first 11 months of this year, the ideal cumulative delivery was 32570,000 new cars not only leave NIO and XPeng far behind, but also the monthly sales are infinitely close to BBA.
More importantly, the ideal such a dazzling sales volume is not to exchange price for volume, but to make a lot of money while selling big. In the first three quarters of this year, Li Auto's revenue was as high as 346800 million yuan, a year-on-year increase of 2712%；Net profit was 28100 million yuan, an average of more than 30 million yuan per day, has been profitable for the fourth consecutive quarter. In the industry, Ideal has become the third new energy vehicle company to achieve profitability after Tesla and BYD. In all respects, Li Auto is dazzling, and Li Xiang is in his comfort zone.
Of course, the premise of whether this series of highlights can be continued is whether Huawei has fully developed the automotive industry. Not only for Li Auto, but also for all car companies, Huawei is a heavyweight competitor worthy of infinite attention. Although it is a new player, Huawei's catfish effect in the car circle has long begun to appear, which has made car companies, including Ideal, feel the pressure. Previously, Li Xiang admitted on Weibo that in the third quarter of last year, the M7 "directly disabled the ideal one, we have never encountered such a strong opponent, and we have no power to fight back for a long time."
After two or three months of climbing, the sales of the new M7 has surpassed that of the Ideal L7 and the Ideal L8. The cumulative number of new M7 has exceeded 120,000 units, and the delivery capacity will reach 30,000 units next month. Although there is still a certain gap between the total sales volume of Wenjie and the ideal, the launch of Wenjie M9 may complete the task of smoothing the gap. What's more, in addition to the question world, Huawei also has the intellectual world that cooperates with Chery, as well as the other two "worlds" that cooperate with JAC and BAIC. Yu Chengdong took advantage of Huawei's prestige and launched round after round of ** momentum towards the ideal, and Li Xiang's comfort zone was being broken.
Behind the competition between Huawei Auto and Li Auto is the fierce competition in the new energy vehicle market, and every car company feels the pressure of competition. Only through full market competition can Chinese cars become stronger. The continuous outbreak of "Huawei" cars has brought new vitality to the entire automotive industry, and it is not only the ideal that feels the power of Huawei, but also many other manufacturers. Obviously, Huawei, which has a huge influence in global communications, smartphones and other industries, is now replicating this influence in the new energy vehicle industry. We are glad to see that Chinese automobiles such as Huawei and Li have become stronger and go global after healthy competition.