After spending 30 million to hold a "free" concert, does Brother Xiao Yang want to enter the showbiz?
The rapid development of the Internet has made the boundary between Internet celebrities and celebrities more and more blurred: big Internet celebrities do actors filming, and well-known actors open live broadcasts to bring goods like Internet celebrities.
Brother Xiao Yang is very successful in the live broadcast industry, and his company's business is constantly expanding. The latest data shows that he registered a new company on November 21 with a registered capital of 10 million.
The new company, which includes performance management, film distribution and television production, is different from his previous business.
In Tianyancha's equity structure chart, it can be found that this company is fully owned by the "three sheep", and the real controller is Zhang Qingyang, who is known to us as Brother Xiaoyang.
The news caused a huge stir on the internet. The legal representative of the new company is Xin Wenhai, so what is the background of this person?
Xin Wenhai is a producer and distributor who graduated from the Beijing Film Academy with a master's degree in management. During his career, he has successfully produced and distributed many high-quality film and television dramas.
Among them, "Tuina" directed by Lou Ye, which was released by him, won the Silver Bear Award at the Berlin Film Festival.
He is not only a producer, but also personally produced a Northeast comedy movie "This Security Guard is a Little Biao" with 200 million views.
and is responsible for the production of the web series "Picking the Stars".
Brother Xiao Yang has always cherished the dream of making comedy movies, and he once said that his idol is Stephen Chow. So, has this dream come true now?
He started out as a comedy and studied under Simba. Today, the two are active in Kuaishou and Douyin respectively, and they are both regarded as the first brothers of the platform.
The back waves of the Yangtze River push the front waves, and Brother Xiao Yang stands on the tuyere of live broadcasting, with an annual income of more than 30 billion yuan and an annual tax payment of 4With a dazzling result of 500 million, he began to compete fiercely with his first brother Li Jiaqi.
Compared with Li Jiaqi's calmness, Brother Yang's demeanor is always surprising. In November of this year, he made a move that surprised many of his live streaming peers, and that was to spend 10.3 billion bought an office building in Hefei.
In **, the first sister Wei Ya was fined 13 for tax evasion4.1 billion, Momo's first brother Xu Guohao was also fined 10.8 billion, Sydney and Lin Shanshan, Internet celebrities with many fans, have also been fined tens of millions for tax evasion, does he still have the courage to show off his wealth like this?
Brother Xiao Yang, an Anhui-born live broadcast delivery expert, even after his career is successful, he always cares about his hometown. He spent more than 100 million yuan to buy office buildings, not only to drive employment, but also because he has a wish, that is, to bring his hometown Hefei into the ranks of e-commerce, so that Anhui can also have a place in the e-commerce industry, so that people can think of Anhui when they mention e-commerce.
He led the team to Hefei, and after a year of hard work, the company's revenue increased significantly, and he also made a name for himself in Hefei's corporate world.
A year ago, he spent 100 million yuan to buy a house, and recently people in the construction industry revealed that the "Three Sheep Group" is under construction in Hefei. It is reported that this is the second phase of the "Three Sheep" project, which will build 11-story twin buildings.
In addition, the third phase of the project is also planned, which is expected to exceed 50 floors.
After becoming famous, he returned to his hometown, and now his career has reached new heights. When the concert swept the world, he decisively decided to invest 30 million to invite the stars to hold a concert, and the tickets were all free, just to thank the supporters along the way.
After the warm-up of the fan's free ** concert, it sparked a heated discussion among netizens. Some applauded this, while others questioned it. Some people believe that placing a few goods on the small yellow car during the concert can pay for itself in a very short time.
What is the nature of this singing?Is it really just to make money, as some netizens said?
On the evening of November 26th, the "Xiao Yang Selection" star concert was successfully held in Hefei Olympic Sports Center. During the live broadcast, he did not bring any products, and even turned off the tip, but chose to give back to his fans, and gave many gifts randomly.
At the concert, in addition to Wang Sulong and Zhan Wenting, who are popular with post-00s fans, there are also twins and Pu Shu, who once left unforgettable singing voices in the youth of the post-90s, as well as irreplaceable idols Zhang Xinzhe and Huang Guanzhong in the memory of the post-80s.
There are also Vitas, who is from Russia and is famous for his dolphin sound, and the chopsticks brothers who have not been on the same stage for many years.
The fans of these singers cover all ages, and each of them is a powerful singer. Even if the ticket is sold, it will be full, but here in Brother Xiao Yang, admission is free
In the live broadcast, Brother Xiao Yang gave a detailed introduction to how to get it"Free tickets"。Tickets can be obtained in two ways. The first is by buying goods in the live broadcast room, and then participating in **, whether you win the lottery or not depends entirely on luck.
The second way is more suitable"Big"of consumers, as long as they have accumulated enough consumption on Xiao Yang Selection before, or become a member of Xiao Yang Selection, they can get a free ticket.
This kind of ostensibly free admission ticket actually has a certain "value". There are also Internet users who are not fans of Brother Xiao Yang who seek tickets on the Internet, just to be able to witness their favorite singers in person.
Brother Xiao Yang said in the live broadcast that he found that some employees of the company took advantage of their positions to resell tickets for 2,000 yuan, and all of these employees have been fired.
The live broadcast of the concert took place on the account of "Xiao Yang Selection", and the number of followers of the account successfully increased from 2.96 million to more than 6.5 million on that night.
With 30 million yuan in exchange for so many high-quality live fans, as well as many new members selected by Xiao Yang, is this deal cost-effective?
Although it is not uncommon for Internet celebrities to pay for celebrities to hold concerts in the live broadcast industry, in the live broadcast on June 18, Simba, the first brother of Kuaishou Goods, conducted a live broadcast with his apprentice Brother Xiao Yang for the first time across platforms, and the two interacted enthusiastically in the live broadcast room, igniting the atmosphere of the scene.
In the live broadcast, Brother Xiao Yang expressed his deep respect to his former mentor Simba. He was very humble and showed sincere feelings, saying that Pug would always be his respected teacher.
Simba was arrogant and swiped 3 million gifts for Brother Xiao Yang, and in just ten minutes of conversation, many fans were moved by their friendship. It is worth mentioning that Simba is the first person among the anchors to invite a star to hold a concert.
On August 8, 2019, Simba tied the knot at a stadium in Beijing. He spent nearly 70 million to invite many star singers to come to the stage.
Once upon a time, celebrities and influencers were considered to be people of two worlds, and there was almost zero intersection with each other. However, at the event site that day, in addition to the international superstar Jackie Chan, there were Deng Ziqi, Cecilia Cheung, Zhou Chuanxiong, Hu Haiquan, Guangliang and Wang Leehom, who has faded out of the public eye for a long time.
Internet celebrity wedding stars sang, and Simba became popular because of this. And Brother Xiao Yang spent 30 million to invite singers to hold concerts, and the tickets were free to give back to fans, earning enough public attention.
However, the current situation is different from the past, and the majority of netizens have been"Come to your senses"。Whether or not to still support Brother Xiao Yang is not a concert that can solve all the problems.
After the controversy caused by the Double 11 live broadcast, Xiao Yang's apprentice sparked widespread criticism for his exaggerated performance when he showed the YSL air cushion. In this regard, YSL, as a high-end cosmetics brand, said that it would report the matter to the relevant departments.
In the "Double 11" public opinion analysis report released on November 22, the China Consumers Association criticized Xiao Yang's apprentice's ** behavior of bringing goods by name, and listed it as a "vulgar case".
The local regulatory authorities in Hefei also said that they would take this as a lesson and conduct a comprehensive and in-depth investigation to ensure that such problems do not occur again.
Brother Yang's response is thought-provoking. He said that his apprentice has been under a lot of pressure recently, and after experiencing this incident, he has begun to become a little restrained. This kind of protective behavior of apprentices has caused widespread discussion among netizens.
Li Jiaqi is not the only one who has sparked controversy over the live broadcast. At the end of October, he sparked a heated discussion on the Internet because of the 79 yuan eyebrow pencil incident of Hua Xizi. The reason is that some people questioned Huaxizi's products***, but Li Jiaqi replied: "Sometimes, we need to reflect on ourselves, whether we are working hard?."”
Netizens have lamented that they were educated by the "cabinet brother" when shopping, and what is even more surprising is that under the in-depth excavation of netizens, they found that the former "sales brother" has already reached an annual income of 1.8 billion.
He is no longer an ordinary online anchor in the eyes of the public, but an in-depth cooperation partner of many companies.
In a recent live broadcast, whether there are really cheap goods in Li Jiaqi's live broadcast room also aroused doubts among many netizens. At this time, Brother Xiao Yang's voice came from Brother Yang's live broadcast room.
He claimed that due to Li Jiaqi's strict price control and inventory management, many big-name goods on his side could not be obtained at all during the Double 11 period, and finally with the help of the platform, he talked about a few ** merchants.
Simba Live responded to the Li Jiaqi incident, calling it a victim of platform competition.
Simba's point of view has aroused widespread discussion, and many netizens agree with it, and said: market competition can bring more discounts, and it is natural to choose the lowest goods.
Surprisingly, each industry seems to have its own small circle. According to the Tianyancha app, Brother Xiao Yang and Li Jiaqi have already joined forces to found a company in July 2022.
This company is surrounded by Li Jiaqi and Brother Xiaoyang, so Hangzhou Meiyangyang Technology was born, which made many netizens scratch their heads.
The ending is that now Brother Xiao Yang has registered a film and television-related company, and he is suspected of preparing to enter the entertainment industry. Browsing the likes and comments on his homepage for his homemade comedy short**, it can be seen that thousands of netizens have been amused by the clips.
If Brother Xiao Yang makes a movie in the future, will you support him?