The turmoil of Dongfang Selection and Sun Dongxu's resignation
Title suggestion: "Oriental Selection Encounters Public Relations Crisis, CEO Resignation Triggers Public Doubts".
Article: Recently, Dongfang Selection has encountered a series of public relations crises, and the resignation of its CEO Sun Dongxu has pushed the incident to a climax. It all started with the revelations of a former employee, which exposed the internal problems of Dongfang Selection, which made the public question the company that started with live streaming.
1. The cause of the turmoil.
Not long ago, a former employee of Dongfang Selection broke the news on social **, saying that his work experience in the company was like a nightmare. He accused Sun Dongxu, CEO of Dongfang Selection, of many inappropriate behaviors at work, including personal attacks, insults, and threats to employees. This revelation quickly sparked public attention and discussion, and the image of Dongfang Selection was seriously damaged.
Second, the escalation of the public relations crisis.
With the fermentation of the incident, Dongfang Selection encountered more and more doubts. Some netizens began to question the quality of goods and service level of its live streaming, believing that the company was fraudulent. At the same time, it was also revealed that there were tax problems in Oriental Selection, which further exacerbated the company's public relations crisis.
3. CEO resignation.
Under the pressure, Sun Dongxu, CEO of Oriental Selection, finally announced his resignation. The news quickly became a hot topic on social media, sparking widespread discussion and speculation. Some netizens believe that Sun Dongxu's resignation is the inevitable result of the public relations crisis of Dongfang Selection, and some netizens believe that this is a measure taken by the company to calm down.
Fourth, the public is constantly questioning.
Although Oriental Selection has taken a series of measures to deal with the PR crisis, the public's skepticism has not been completely eliminated. Some netizens believe that the company should publicly respond to the accusations of former employees and take effective measures to address the relevant issues. At the same time, some netizens called on relevant departments to strengthen supervision and protect the rights and interests of consumers.
V. Conclusions. The public relations crisis encountered by Dongfang Selection has undoubtedly brought a huge negative impact on the company. This incident not only damaged the company's image and reputation, but also caused the public to question and think about the live streaming industry. In the future, Dongfang Selection needs to seriously reflect on its own business model and management methods, strengthen internal management, and improve the quality and service level of employees. At the same time, there is a need to actively communicate with the public, respond to doubts and concerns, and rebuild trust and image. Only in this way can we regain the trust and support of consumers and achieve sustainable development.