The big drop of 100,000, the car price war started again!

Mondo Finance Updated on 2024-01-19

The end of the year is approaching, and a new round of war in the automotive industry will start again.

In order to meet the full-year sales target, various car brands continue to reduce prices.

Today (December 1st), BYD officially released a poster saying: In order to thank BYD Auto for achieving the sales target of 6 million units, BYD will open limited-time preferential activities for Qin, Han, Tang, Song, Yuan and other models under Dynasty Network, and the time is from December 1st to December 31st before 24:00 to complete the purchase of the car to enjoy the discount. Among them, the preferential range (BYD calls it fuel transfer**) ranges from 5,000 to 20,000 yuan. Specifically, the discounts are as follows: Buy Qin PLUS DM-i 2023 Champion Edition can enjoy 10,000 yuan fuel transfer for a limited time**, and the starting price of the new car is directly lowered to 8980,000. If you buy the Qin PLUS EV 2023 Champion Edition, you can enjoy a cash discount of 10,000 yuan for a limited time.

If you buy the Han DM-i Champion Edition and Han DM-P God of War Edition, you can enjoy 10,000 yuan fuel transfer for a limited time**, and if you buy the Han EV Champion Edition, you can enjoy a high fuel transfer of 20,000 yuan for a limited time**.

If you purchase Tang DM-i Champion Edition, you can enjoy up to 15,000 yuan of fuel transfer for a limited time**, and if you purchase Tang EV Champion Edition and Tang DM-P Champion Edition God of War Edition, you can enjoy 10,000 yuan of fuel transfer for a limited time**. Buy Song PRODM-i Champion Edition, you can enjoy up to 10,000 yuan cash discount for a limited time, and buy Song Max DM-i can also enjoy a limited time cash discount of 10,000 yuan.

If you buy the Yuan Pro 2023 model, you can enjoy 2,000 yuan to 8,000 yuan for a limited time, and if you buy the Yuan PLUS Champion Edition, you can enjoy 2,000 yuan to 5,000 yuan for the car purchase.

In fact, as early as the beginning of November, BYD launched a year-end discount. On November 1, the official Weibo of "BYD Auto" posted that it would launch the "Million Ocean Thanksgiving and Gift" activity from November 1 to November 30, and launched preferential activities for five models.

The specific discounts are as follows: the new large five-seat super-hybrid SUV - Corvette 07 can enjoy 2,000 yuan to 20,000 yuan; The new benchmark of pure electric coupe - Seal Champion Edition can enjoy 2,000 yuan to 9,000 yuan; Dolphins, a new pure electric species, can enjoy 2,000 yuan to 9,000 yuan; Won the plug-in hybrid SUV sales champion for 28 consecutive months - Song PLUS Champion Edition (including DM and EV) to enjoy 2,000 yuan to 7,000 yuan; The super-hybrid A+ class sedan - Destroyer 05 Champion Edition enjoys 2,000 yuan to 7,000 yuan (excluding 120km luxury type). After BYD launched a price reduction discount in early November, other auto brands have also followed suit, such as Leapmotor, GAC Aion, Geely, and Great Wall Motor, which have successively launched car purchase subsidies and limited-time discounts. Luxury car brands can't resist the urge to cut prices. The guide price of the 2024 Audi A4L mid-range version is 34380,000 yuan, a direct price reduction of 100,000 yuan, including purchase tax and insurance, almost 270,000 yuan. However, BYD's continuous price cuts have not boosted BYD's stock price.

BYD shares continue to **105%, the stock price closed below 200 yuan per share for two consecutive days, and in the last 13 trading days, BYD's share price has been 12 days**. BYD's latest stock price is 19705 yuan per share, with a total market capitalization of 573.6 billion yuan.

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