As you know, Article 18 of the Trademark Law stipulates that when applying for trademark registration or handling other trademark matters, you can handle it yourself or entrust a trademark agency established in accordance with the law to handle it. So, it is clear that enterprises can apply for registered trademarks on their own, which means that trademark registration is very simple. Why do you need to entrust a trademark company?
Is this really the case? Whatever exists is reasonable. Xiaoshi has compiled some information for the bosses, let's find out together.
According to the data on the official website of the State Trademark Office, in the third quarter of 2018 (201712.16-2018.9.15) Trademark statistics of provinces, cities and counties across the country: the total number of applications is 5,335,918, the number of successful registrations is 3,234,310, and the failure rate of trademark registration is as high as 40%!
So, what can a trademark application fail? According to the experience of the little master over the years, it is nothing more than the following possible reasons:
1. Trademark blind period and trademark similarity
Trademark registration in China follows the principle of "first-to-file", and if the trademark applied for is the same or similar to the trademark within the blind period, it may be rejected.
2. Trademark non-compliance
The Trademark Law stipulates that a number of signs that cannot be used as trademarks, including the name of the People's Republic of China, the national flag and the national anthem, will also be rejected if these signs are accidentally used for trademark registration. In addition, some generic names and generic brands cannot be registered as trademarks, and if the trademark is too simple, the examiner will also consider that the trademark lacks a certain symbol and is rejected because it is not recognizable.
3. Trademark opposition
There is also a risk of opposition to trademark registration. After the trademark application is examined by the Trademark Office, it will enter a three-month trademark publication period, which is also known as the opposition period. Any person or enterprise that has an objection to the application for the trademark may file an opposition application with the State Trademark Office within three months, and the outcome of the opposition procedure will also lead to uncertainty in the registration of the trademark.
Once the trademark registration fails, we lose not only the registration fee that will not be refunded and the long review time, but more importantly, the enterprise may miss the market opportunity and competitiveness. So, what can Trademark ** do for us?
Save time, effort and worry
After signing a service agreement with a ** agency, it is a matter of ** company from trademark inquiry, filling in to announcement, registration, and obtaining certificates. Professional things are left to professional people, and applicants can save a lot of time and energy to do other things.
Strong professionalism and high success rate
An experienced ** agency that understands the key success factors at every stage of trademark registration can provide sound and professional advice to applicants. In the application process, the documents and materials that need to be prepared will be reviewed and corrected in advance, so as to avoid the risks that may be encountered in advance, and the possibility of successful registration will be greatly improved.
Follow-up work is guaranteed
If the ** company is responsible for the trademark application, the materials after the application will be mailed to the ** agency, and then the ** agency will be mailed to the applicant. In this way, changes in the applicant's information will not affect the receipt of documents.
In fact, trademark is a professional, technical and forward-looking work, and it is very important to find a professional and experienced organization. Only high-level and professional trademark owners can correctly use legal knowledge and trademark experience, safeguard the rights and interests of the licensor throughout the process, and use their knowledge and experience to provide the best quality services for the licensor within the scope of authorization.