In the past few days, many post-00s circle of friends have been swiped by a middle-aged man. The combination of emo's copywriting and a middle-aged man's ** photo once appeared on Weibo's hot search Zhang Wansen's circle of friends
Zhang Wansen is snowing" is a line in the movie, which is impressive, there are likes and regrets, and later every time it snows, young people love to use it as a copy, and this sentence will be on the hot search as soon as it snows.
However, this year, "Lao Deng" heard that the army would replace it with "snowing", and quickly swiped the circle of friends.
In the morning, he was a driving school instructor who "took nine students, but after eight, his son did not";
At noon, he danced the earthy dance of the "smell god";
In the evening, he is an affectionate Wenhuijun with emo copywriting and **.
Netizens said that there is no WeChat of Wen Huijun, but the circle of friends is full of Wen Huijun. (It is said that this wave of Internet "poison" has gradually invaded the circle of middle-aged and elderly friends).
Who the hell is Wen Huijun?
Wen Huijun, born in the 70s, has three Douyin accounts: "Wen Shen is responsible for being funny", "Wen Huijun is affectionate", and "Li'an Wen is responsible for earning tuition for the rebel".
It became popular overnight and appeared on the hot search. The day before yesterday, Wen Huijun's three Douyin fans added up to a total of 2 million, but on the 19th, only the "Wenshen" account exceeded 3 million fans.
The account of the "Li'an Wenhuijun Driver Service Department" that earns tuition for the rebel son, 740,000 fans, on the surface, is a mediocre driving school instructor, but it is actually his earliest account, which will be updated from the end of 2022, and the first **likes will break 10,000, and then release a funny** with the theme of driving school**, and the popularity has been high.
A ** released in this summer's vacation, "9 students have passed 8 of the second exam, and the one who hasn't passed is their own son" exploded, with 2.1 million likes.
His "Wenshen" account has the most followers, with more than 3 million, and will update the first ** from March 2023. The first ** is completely inconsistent with the style of an "old man", and a ** that is "full of earthy taste" imitating young people has opened the road of Wenshen's "Internet conspicuous bag".
In May, on the eighth Douyin of the "Wenshen" account, he posted four funny ** and one copy, which received 380,000 likes.
Wenshen is inexplicably hot" starts from this **, and basically every ** released will have more than 10,000 likes, and the content of ** is not fixed, but just revolves around the purpose of a "conspicuous package".
Since November, Wenshen has begun to specialize in earthy dance, and each ** has tens of thousands or even millions of likes.
And he focuses on the affectionate account "Wen Huijun", 13540,000 fans, the content posted is a piece of copy plus a**, and the ** that swipes the screen in the circle of friends are all from this account.
From November to now, a total of 20 posts have been posted, and the one with the least likes has 40,000 likes.
Hearing that the army exploded, why?
>> the appearance of the post-70s and the mentality of the post-00s
In Wen Huijun's comment area, some netizens said, "When the post-00s are old, their Douyin should be like this."
The reason why Wen Huijun became popular is precisely because he is not as upright as the middle-aged and elderly people in the traditional impression, but more "crazy" like young people.
Whether it is the earthy dance**, the interesting stories in the driving school and the funny daily life with his son, he is always willing to make a "conspicuous bag" that does not conform to the post-70s personality.
Usually the middle-aged people we see, they all feel that there is a generation gap, but he doesn't, the silky swaying dance at noon is more interesting, and the evening is an emo Wen Huijun, which is more in line with the psychology of young people who are crazy during the day and emo at night."
Today's young people want to emo also have to sneak in, a "I am walking on thin ice in my life" in the evening, the next day will be happy to mention the title of "thin ice brother";issued the sentence "Love is often indebted", the name of the indebted sister is like a case record that can be followed for a lifetime.
Wen Huijun's ** has become the "talisman" of "Brother Bo Bing" and "Sister Owed". Usually posting an emo copywriter at night may be ridiculed by screenshots, but with Wen Huijun's **, you can use the excuse of playing stalks to "e-own mo".
>> remove the taste of father, he has become the mouth of the times
Wen Huijun's account is linked with the account of another conspicuous father, "Professor Zhang Heqing", and both accounts share the funny daily life of a middle-aged father and a young son, known as the "Father's Sorrow Alliance".
In the ** that is in tune with his son, there is no "daddy flavor" on the top, but playing around like his peers.
This kind of interaction between father and son and funny daily life** has aroused strong resonance and love among the audience. Many young people also have middle-aged fathers, and they can see their relationship with their fathers from these, and they can also feel the humor and vitality of Wen Huijun.
Wen Huijun's identity as an "ordinary person" and "father" is also the reason for the favor of netizens, and under Wen Huijun's comments, many people said that "it feels so good to look at his father Jackie Chan, his son has become a rich second generation overnight."
Wen Huijun met the expectations of young people "looking forward to their father Jackie Chan", "My own efforts are important, but if my father is willing to work hard for me, it would be great." ”
Wen Huijun became popular on the Internet as an "ordinary person", and also left netizens with the expectation of "everyone can be popular, why can't this palace be popular".
>>Philosophy of Confusion: The more confused, the more red?
This middle-aged man can be so popular, and the blessing of netizens is also indispensable, and the most common comment under Wen Huijun's account is "How did he become popular?".”
Netizens don't understand the reason for his popularity, so they will want to see his account more and find answers in his comments. From swiping the screen of Moments to Douyin's daily increase of more than one million fans, the unexplained participation of netizens accounts for the majority.
And the ** and copywriting that frequently appear in the circle of friends, some people say that they usually emo will be ridiculed, and they can take this opportunity to post some of their real "hypocritical words", but more of them are "pure fun" and "there are more people who watch it, play a stalk".
But with Wen Huijun's ** frequent haunts in the circle of friends and Douyin, the majority of netizens have resorted to traditional art - Erchuang.
Give the late-night emo Wen Huijun a husband and wife "Aunt Wen", or P into his favorite game character, more appropriately describe his "walking on thin ice" in the game, and constantly help Wen Huijun "brush his face".
Hearing the explosion of the army, he recreated the civilian "idol".
There was Yu Wenliang, the "top stream in October", who was frequently mentioned by netizens in the copy, "If it weren't for Yu Wenliang, I would never have issued this ** in my life".
Yu Wenliang is unkempt, just seriously sharing the ** of daily life, in the Internet era where "exquisite Internet celebrities" and "full packages" dominate the screen, people have found the original intention of "sharing a better life".
Then, more and more people followed the "Yu Wenliang Spirit" and shared their ordinary but meaningful daily life. Douyin's October has become Yu Wenliang's October, and it has also become the October of ordinary people dominating the screen.
But with the explosion of Yu Wenliang, controversy also followed, and Yu Wenliang started live broadcast in November, and "circle money remarks" also appeared on the hot search.
"Ordinary people" like Yu Wenliang began to find it difficult to accept that this "ordinary person" who was once regarded as the ordinary shame of ** netizens turned out to appear just to make money, and the civilian "idol" fell off the altar.
Later, "Wenshen" came on the stage and became a new civilian "idol", dominating the screen network overnight, known as "viral spread" - the ubiquitous meme in the circle of friends**, a live broadcast of 100,000+ viewers, and a gift that keeps swiping the screen.
The number of fans of Wen Huijun's three accounts is still rising, and his ** in the circle of friends has not only appeared in the evening emo, but the topic that netizens care about seems to have changed from "Why is Wen Huijun popular?".It became "How much money did Wen Huijun earn from last night's live broadcast?".”
*: Beijing Youth Daily.