On October 14, Future Mother and Child signed a strategic cooperation agreement with Huachuang Technology on "Digital Store + New Retail Transformation", and the two sides combined the ability of store digital system and new retail content ecological construction to jointly create a new digital upgrade of new retail for mother and baby stores, provide a new system combining SaaS and new retail for mother and baby stores, and realize data exchange with multiple platforms. In the first month of the launch of the Future Maternal and Child BBFUTURE Intra-city GO Meituan Alliance, 400 maternal and infant stores joined, and Huachuang Technology provided one-stop software solutions for maternal and infant chains, with more than 400 chain customers, 20,000+ stores, and a share of more than 50% in the top 100 maternal and infant chains.
With the core strategy of empowering maternal and infant stores, we open up the public and private domains + systems, combine online and offline, provide global growth and monetization solutions for maternal and infant stores and talents, and use hard-core tool terminal + operation to realize closed-loop data interconnection between the front office, middle office and back office, and provide global value-added solutions. From attracting new customers, precipitation, repurchase, fission, digging deep into the existing customer value of stores, etc., we will help tens of millions of small and medium-sized maternal and infant individuals in all aspects, so that each store has the opportunity to become a small center of its own circle and form its own small galaxy. It provides a habitat for countless small galaxies, and builds a new economic agglomeration of "maternal and infant digital" under the global digital infrastructure.
In the context of the accelerated penetration and empowerment of digital technology into the real economy, the integration and coordinated development of the digital economy and the real economy have emerged in many fields, and the maternal and child retail industry is no exception. The maternal and infant retail industry has undergone many changes and is now in the midst of a new wave of digitalization.
The continuous decline of offline stores, the rising cost of stores, and the increase in the cost of multi-channel sales have made it difficult for traditional maternal and child retail enterprises. In order to change the status quo, the transformation and upgrading of traditional maternal and child retail enterprises is imminent.
The future transformation and upgrading direction of traditional maternal and infant retail enterprises is not simply an Internet enterprise or a retail enterprise, but a new retail ecosystem that integrates scenarios, consumers, the whole process, and digital technology.
The operation of the new retail of maternal and infant stores will be from Meituan to home service + Douyin to store service + private domain, and the new way of store traffic will be comprehensively upgraded. As a high-time-sensitive home-delivered consumption format based on the instant delivery system, Meituan guides users to extend new consumption scenarios from offline to online through cross-selling on the track of local consumption and instant consumption of mothers and infants.
Douyin's maternal and infant local life services will focus on creating in-store scenes, and the alliance will enjoy traffic radiation together, form a brand matrix, concentrate on building a live broadcast room, increase nuclear sales, and quickly enhance the brand's market awareness and rate through the resonance of online and offline brands, and expand brand influence!
Potential customers of mothers and babies can choose to purchase and write off at the nearest store, and Douyin will automatically recommend stores that are closer to each other, and there is no competitive traffic. By empowering offline stores online, it not only saves a lot of online marketing costs for each single store, but also locks customers in the same city for offline verification, further improving the arrival rate of offline stores.