On the evening of December 15, 2023, Beijing time, Zhenkun Xing (ZKH., China's leading MRO procurement service platformUS) was officially listed on the New York ** Stock Exchange, becoming the first Chinese MRO stock to go to the United States and the largest Chinese concept stock in terms of market capitalization in two and a half years.
Zhenkun Bank issued 4 million American Depositary Deposits** (ADS) in this IPO at an issue price of 15. per ADS$50. Based on this issue price, Zhenkun Bank raised US$62 million through this IPO ("before the green shoe"), and the underwriters also enjoyed an over-allotment right of 600,000 ADS shares. Deutsche Bank, China Renaissance Capital and CICC are the joint underwriters.
At the issue price, Zhenkun has a market capitalization of about $2.5 billion.
It is worth mentioning that Tencent, the existing shareholders of Zhenkun Bank, and Canada Pension Plan Investment Board both participated in the subscription and issuance, which shows their optimism about the future long-term value of Zhenkun Bank and their recognition of the MRO track - among them, Canada Pension** subscribed for ADS worth US$10 million, and Tencent subscribed for ADS worth US$5 million.
Chen Long, Chairman and CEO of Zhenkun Bank, said in a speech: "We are here to participate in the listing ceremony, not just to celebrate, but to make a solemn commitment: to become a public company, we will assume more social responsibility, be more open, transparent and compliant, and use higher standards for corporate governance. It emphasized, "Whether it is to give shareholders better returns, or to achieve employees and partners, we need to adhere to the customer-centric, continue to cultivate the best chain, and create greater value for customers." ”
China's largest industrial output value in the world + digital transformation has given birth to a 4 trillion MRO market
Zhenkun Xing Industrial Supermarket was established in 2014 and is headquartered in Shanghai. It provides customers with one-stop industrial supplies (MRO) procurement and management services by establishing industry infrastructure, as well as providing digitalization and fulfillment solutions for upstream and downstream enterprises in the industry. Through the construction of the digital chain of the MRO industry, it serves China's manufacturing industry and the real economy, and helps customers reduce costs, improve efficiency and the digital transformation of the first chain.
MRO (Maintenance, Repair, Operation) refers to non-production materials that do not directly constitute products in the production process of the enterprise and are only used for maintenance, repair and operation. MRO procurement is directly related to the day-to-day operations of manufacturing companies. The industry originated in the United States, and the early establishment of Guyje, Farsino, etc., are all representative companies of MRO.
According to the CIC report, China is the country with the largest industrial output in the world and the only country with all the industrial categories in the United Nations International Standard Industrial Classification. According to China's National Bureau of Statistics, the output value of China's secondary industry reached 48 in 20223 trillion yuan, accounting for about 282%。It is estimated that the output value of China's secondary industry will be 57% CAGR to reach 636 trillion yuan.
Among them, the market size of China's MRO procurement services will be 3,004.1 billion yuan in 2022, with a compound growth rate of 58%, which is expected to reach 3,976.6 billion yuan in 2027. With the rapid development of technologies and IT infrastructure such as the Internet, SaaS, and smart logistics, MRO procurement is also gradually digitizing and has great potential. According to the CIC report, the market size of China's **MRO procurement services reached 235.4 billion yuan in 2022, with a compound growth rate of 292%, which is expected to reach 847 billion yuan in 2027. The ** penetration rate in 2022 is 78% and is expected to reach 21 in 20273%。
China's relatively low penetration rate and market concentration among platforms have brought huge market opportunities to leading MRO procurement service platforms. In other words, as an early entrant, Zhenkun has a significant first-mover advantage.
The number of customers, GMV, and gross profit margin have all increased significantly, and the customer retention rate is as high as 91%.
The number of customers has increased from more than 30,000 in 2020 to 5More than 80,000, with customers growing to 6 in the past 12 months ending September 30, 202340,000. Its customer base is diverse, ranging from large and industry-leading enterprise customers to SMEs and micro-enterprises keen to digitize the MRO procurement process. In terms of customer industries, among the top 500 customers in 2022, the GMV industry contributed 24% to the machinery and electronics industry, 22% to the energy industry, 21% to the resources industry (including steel and non-ferrous metals, chemicals, building materials and minerals), 5% to the construction industry (including construction and infrastructure), 12% to the automotive industry, and 16% to other industries.
It is worth mentioning that about 91% of the top 500 GMV customers in 2020 continued to complete transactions on the Zhenkun platform in 2022From 2018 to 2021, the one-year retention rate (in terms of GMV) of Zhenkun Hong customers was about 140%, about 130%, about 150% and about 100% respectively. In addition, the data shows that from 2020 to 2022, the average spend of the top 500 customers increased significantly, with the average GMV of the top 500 customers increasing from RMB5.9 million in 2020 to RMB9.7 million in 2021 and further increasing to RMB10.1 million in 2022. All of the above can reflect the high quality and high viscosity of the customer base.
In terms of financial data, from 2020 to 2022, Zhenkun Bank's GMV will be about 5 billion yuan, 8.6 billion yuan and 9.4 billion yuan respectively, with a compound annual growth rate of 373%;In the first three quarters of this year, Zhenkun Xing's GMV was about 7.9 billion yuan, an increase of 17 percent over the same period in 20225%。Zhenkun Bank's net income was 468.6 billion yuan, 765.5 billion and 831.5 billion yuan. In the first three quarters of this year, Zhenkun Bank's net income was 627.7 billion yuan, a significant increase from the same period in 2022.
At present, the large-scale benefits of Zhenkun Bank's development have been revealed, and the company's gross profit margin from 2020 to 2022 is6% and 158%, and in the first three quarters of 2023, the company's gross margin was 165%, the gross profit margin level has risen as a whole. The Company's adjusted net loss narrowed significantly due to higher gross margins, lower administrative expense ratios and lower performance expense ratios. From 2020 to 2022, the company's adjusted net loss continued to decline, and the loss in the first three quarters of 2023 narrowed by 42% year-on-year, and the overall profit trend is improving.
In the prospectus, Zhenkun Bank stated that about 30% of the net proceeds from the IPO will be used to further expand its business, especially to continue to develop the connoisseur selection product lineAbout 30% will be used to strengthen the capacity of the ** chain and further improve the efficiency of performance;Approximately 30% is used for potential strategic investments and acquisitions;The remainder is used for general corporate purposes, including working capital needs, investment in R&D to continue building infrastructure and improving digital services, and expanding overseas markets.
According to industry insiders, the independent station of Zhenkun Xing in the United States will be launched at the beginning of next year, and it will really start its international journey and serve more global customers with more industrial supplies manufacturing partners.