In the past week, the three hot searches around Gree have made people scratch their heads.
The first news is that the old news of "Dong Mingzhu angrily reprimanded Meng Yutong" was on the top of the hot search.
The second piece of news is "Gree Electric Appliances Releases 2023 Performance Forecast", with double-digit growth in sales and profits, breaking historical records.
The third piece of news is "Gree Electric's stock price fell sharply on December 20, and its market value fell by 13.2 billion in one day." ”
Gree Electric's performance "broke the historical record", which is obviously good news, but it can't stop the stock price, so many people will associate the isolated stock price** with the stock price of New Oriental**, thinking that it is the result of Dong Mingzhu's angry reprimand of Meng Yutong and the collective disgust of young people.
The "right and wrong" between Dong Mingzhu and Meng Yutong coincides with the controversy of "Dong Yuhui's small composition".
Because a large number of netizens regard Dong Yuhui as a young migrant worker who was "bullied by a big platform", this kind of likes and dislikes of "Dong Yuhui and Dongfang Xuanxuan" are also empathetic to the "Dong Mingzhu Meng Yutong Controversy Incident".
Meng Yutong became a "bullied little white flower" this time, and Dong Mingzhu became the bullying boss of a large company that "loves painting cakes and loves PUA".
Meng Yutong graduated from college in 2021, participated in the "Workplace Newcomer Variety Show" program that year, and was selected by Dong Mingzhu to become the assistant to the president of Gree.
In April 2023, Meng Yutong resigned from Gree, and Gree's explanation at that time was that "Meng Yutong likes to be an Internet celebrity more than a secretary".
If we carefully check the Internet ** in the past two years, or even the Internet ** half a year ago, most netizens "praised" Dong Mingzhu and criticized Meng Yutong.
At that time, Meng Yutong was an online personality with the image of a "scheming girl", and with the help of Gree's platform, she made herself famous and gathered fans to become Internet celebrities.
At that time, Dong Mingzhu was a person who hoped to cultivate the best people, and even cultivate the next "Dong Mingzhu", Meng Yutong was an dishonest professional who "didn't do his own work and made private work".
If we turn back the time by half a year, we will find that Yu Minhong, who led all the lecturers of New Oriental to work hard to transform into live broadcast sales, was also a "good boss in China" at that time.
In the past two or three years, Dong Mingzhu's annual proposals for the two sessions have been plans to "raise the individual income tax threshold" and "guarantee housing for young people" and so on.
Yu Minhong was hit by the "New Deal for Education and Training", and New Oriental collapsed overnight, but he did not run away, did not owe wages, and even made public welfare arrangements for the last batch of desks and chairs, and then took New Oriental's lecturers to start live broadcasting from scratch.
A few years ago, Yu Minhong and Dong Mingzhu, who were spontaneously portrayed as "good bosses in China" by many young people, both "overturned at the same time" within this week, which is a coincidence and inevitable.
Behind this is the change in the workplace environment and workplace mentality of thousands of young people in the leading network.
Two or three years ago, many young people were very unhappy in their workplaces, and they had a lot of opinions about their bosses, and even hated them.
But the vast majority of young people still believed that "there are good bosses" at that time, so they believed in the positive propaganda of Yu Minhong and Dong Mingzhu, and they believed that there were good bosses in the workplace, but we encountered "bad bosses" ourselves.
Since last week, after Dong Yuhui's "small composition" incident became more and more troublesome, the vast majority of ordinary netizens, even those who are not Dong Yuhui's "fans" or "mother-in-law", have sided with Dong Yuhui.
Yu Minhong, the former "good boss", has also become the criminal capital that exploits employees and squeezes value, and Dong Yuhui is an "honest worker" who is bullied.
It is also under this trend of thought that Meng Yutong's "personality" has also been successfully reversed, she has become a new woman in the workplace who strives to realize herself and earn the greatest value, and Dong Mingzhu has become a bad boss who "has no pattern", "loves to draw cakes" and "loves PUV employee dedication".
Netizens resonated more with Dong Yuhui and Meng Yutong, and pulled Yu Minhong and Dong Mingzhu down from the throne of "good boss", indicating that this year's young netizens have a worse workplace environment.
Three years ago, young people still believed that they had met a bad boss, and that the good boss was in someone else's company.
This year's young people no longer believe in the existence of "good bosses", and they have begun to accept Meng Yutong's "solo flight" choice, and even force or look forward to "Dong Yuhui also flying solo".
The mentality of young migrant workers has completely changed to "only believe in yourself, only believe in the present." ”
In this context, Dong Mingzhu, who once had "inspirational golden sentences" frequently, encouraged young people to dedicate more, accumulate and achieve career success, of course, stood on the "opposite side of young people".
Today's young people do no longer believe in Dong Mingzhu's golden sentences in the workplace, and no longer trust Dong Mingzhu's good boss character of "speaking for young people", but some ** deliberately equate "Dong Mingzhu is hated by young people" with "Gree's market value of **13.2 billion", but it is a chisel to be attached.
Today's young people don't believe in Yu Minhong and Dong Mingzhu, which just shows a rare "sobriety in the world", these "sober" consumers, when choosing electrical appliances or choosing air conditioners, "likes and dislikes for Dong Mingzhu" will not be the primary factor.
When young people are sober when buying air conditioners and other electrical appliances, the first consideration is the reputation of product quality, followed by cost performance, and the "fan circle problem" such as "whether you like Dong Mingzhu or not" is only valid when considering whether to buy "concert tickets", and will not be considered when buying electrical appliances.
Gree Electric's record-breaking performance expectations this year just illustrate this. This year, the consumer market as a whole has not recovered strongly, and Gree Electric has not carried out "large price reductions" as in previous years, and still achieved double-digit growth in total sales and profits in this context.
The "record" of total sales is a very important indicator, because this year, an important sign of the "business recovery" of many enterprises is to exceed 2019, and in fact, the "highest turnover" of many enterprises and many industries is still stuck in 2019.
Gree's "record performance" also marks that three years after the epidemic, in the absence of strong policies such as "home appliances going to the countryside", and no major shopping festivals to reduce prices**, Gree relied on its own operation, exceeded the performance in 2019, crossed the three-year hurdle, and returned to the growth channel.
Therefore, compared with "young people hate Dong Mingzhu", it is obvious that Gree's strong sales and earnings data this year should be more concerned by capital investors.
Gree fell 13.2 billion in one day, which is not an operation that can be achieved by "the young ** who hates Dong Mingzhu".
Gree's stock price still collapsed despite the soaring performance, because of the fourth news hidden under the three hot searches.
On December 19, Gree Electric just officially announced that it would use more than 1 billion ** to repurchase part of the shares of the "Gree Titanium" company, and the official statement also said that in the next few years, Gree will gradually repurchase all the shares of "Gree Titanium".
Gree Titanium Company is a platform company for Gree to enter the new energy storage and new energy vehicle battery industry.
Originally, Gree Titanium Company was an important platform for Dong Mingzhu's "Gree multi-faceted" transformation, reflecting Dong Mingzhu's ambition to be more than just a home appliance giant.
But in the past few years, when mobile phones were popular, Dong Mingzhu made Gree mobile phones, new energy vehicles were popular, Gree wanted to make smart cars, and when chips were popular, Gree wanted to lay out chips, and there was investment in the field of "industrial robots" halfway.
But facts have proved that Gree's "multi-format development" in the past ten years has all been wasted. Gree's mobile phone and other businesses are all "superficial", and no one cares about the compensation for a year.
However, "new energy vehicles" and "new energy energy storage" are both [sunrise industries], and Gree will invest more, and the sunrise industry will become Gree's "sinkhole".
This year's operating data does reflect that Gree has strong profitability, but as soon as it makes a profit, it will repurchase "Gree titanium shares", and in the next few years, it will be repurchased from Gree titanium shares, which makes investors see that Gree wants to fill the "Gree Titanium" sinkhole, and will fill in the profit growth in the next one or two years.
Therefore, Gree's continuous filling of holes for "multi-format development in the past few years" is the reason why some capital abandoned Gree and made Gree's market value fall by 13.2 billion in one day.
The continuous failure of Gree's "multi-format" development in the past not only made them see that Gree would be burdened with heavy burdens in the next few years, but also made them lose confidence that Gree could "expand other industries", and in their hearts, Gree's market value also had a ceiling.
"Young people hate the boss lady", will not let the home appliance giant's stock price **, blind expansion and continue to step on the pit decision-makers, will be abandoned by investors!
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