68 people, with an annual revenue of 300 million

Mondo Finance Updated on 2024-01-31

Scientific and technological innovation and intellectual property independence.

Beijing, Shanghai, Guangzhou, and Shenzhen are the beautiful scenery of China's economy, while more than 300 ordinary cities and more than 2,800 ordinary districts and counties are the background color of China.

It can even be said that Internet companies such as BBAT (byte Ali Tencent) are only the tip of the iceberg of the business economy. In the vast land of our country, the many industries that have taken root and grown, and the many businesses that have been smoked in the smoke and fire of the market, are the most ordinary and majestic forces that promote social development and ensure people's lives.

The majority that is ignored

Everyone must have felt something similar:

When the high-speed train leaves the station, the high-rise buildings that symbolize prosperity outside the window flash in a few minutes, followed by the long mountains and plains, the farmland, the scattered factories, and the repeated villages

When you look down at the earth from the porthole of the plane, the huge city is like a boat on the sea, and if you land at night, the city lights are surrounded by endless night ......

Yes, there are only a few metropolises in Beijing, Shanghai, Guangzhou and Shenzhen, and there are only a few BBAT-style large enterprises, and 80% of our eyes are on less than 20% of the lucky business people.

Every Chinese New Year, Mary and Lisa, who work in the big city, return to their hometown to become Wang Fang and Li Mei. When you are driving or riding in a car to visit relatives and friends. There will always be factories in different cities, different counties and even different towns: beverage, textile, toy, cable, bearing ......

The other day, I approached a company. Counting the boss and the boss's wife, there are a total of 68 people in the whole factory, and the annual revenue can reach 300 million. The human efficiency is higher than that of many IT and Internet companies.

But what does this company do?Speaking directly, 90% of people must not have heard much, they are making "high-tech magnet wire".

This company is called Anshun Qianchen Valley Material Technology *** listen to the name, 9999% of people have never heard of it.

The high-speed rail, airplanes, and automobiles mentioned above all need to use "high-tech magnet wires". Industries such as photovoltaics, energy storage, 5G, and artificial intelligence, which are hotly discussed, also use "high-tech magnet wires".

Where is their business?Anshun, Guizhou.

More precisely, in the Xixiu Economic Development Zone in Anshun City, Guizhou Province.

Beijing, Shanghai, Guangzhou, and Shenzhen are the beautiful scenery of China's economy, while more than 300 ordinary cities and more than 2,800 ordinary districts and counties are the background color of China. Traditional entities such as Qianchen Gucai are the majority of China's industrial economy. There are quite a few such companies in our hometowns.

68 people, 300 million a year

The founder of Qianchen Gucai is called Wang Jindou.

At the beginning, he did engineering technology in a Taiwan-funded company, and since 2004, he chose to start a business in Shenzhen, and the name of the company is Darun Technology. In 2018, through investment promotion in Anshun City, Guizhou Province, Qianchen Valley was established.

Although mentioned above, the Xixiu Economic Development Zone, where Qianchen Grain is located, seems to be very remote and backward.

However, this development zone is a real provincial-level industrial park and a national technology industry base for the civil aviation industry.

As early as 2020, Xixiu Economic Development Zone completed a total industrial output value of 224 above designated size6.8 billion yuan and added value of 503.7 billion yuan, tax 13.8 billion yuan.

Whether it is in Shenzhen or Anshun, Wang Jindou is determined to let enterprises take one path - scientific and technological innovation and intellectual property independence.

Qianchen Gucai is positioned as a high-tech enterprise focusing on R&D, production and sales of a full range of "high-tech magnet wire" products.

In recent years, the state has attached great importance to solving the problem of stuck necks in key areas, and all parts of the country have been evaluated as specialized, special and new. It is natural and undoubted that Qianchen Gucai has become a "specialized, special and new" enterprise in Guizhou Province and a national-level specialized and special new "little giant" enterprise.

In recent years, the average annual compound growth rate of the company's operating income has exceeded 35%.

From 1 in 2021600 million, 200 million in 2022, and 300 million this year and 2023.

It is expected to reach 3 this year100 million, 400 million next year, and 600 million the year after. ”

In recent years, many industries have not been very good, how did Qianchen Grain achieve contrarian growth?Is it only Qianchen this company, or is this field in a period of market growth?

First of all, from the perspective of the market, we make high-tech magnet wire, which is currently very popular in the field of new energy vehicles, photovoltaics, energy storage, smart home and so on. The main application areas of these magnet wires have increased in recent years. Of course, there has been some decline in photovoltaic and energy storage this year, but on the whole, the market is still very good. ”

Wang Jindou is very frank and confident: "The growth also has a lot to do with our company's industrial layout, our high-tech magnet wire field, the product is subdivided, there are eight categories of products." We have now completed all eight products. There are more products, the scope of business is larger, and the industrial chain is more complete. Other manufacturers are also declining, the reason is very simple, they continue to stay in the original one or two series of products, and do not open these products. ”

"Incomprehensible" specialization and innovation

In Beijing, we often communicate with some investors, and in recent years, quite a few investment institutions have shifted from investing in the Internet and consumption to investing in some hard technology and specialization.

However, some investors pointed out sharply: the reason why specialization, specialization, and innovation are specialized is that they have not grown up for a long time. Since it doesn't grow big, why do you vote for it?

Wang Jindou replied, it is indeed a very acute question, but it is indeed a good question.

The idea we had at the beginning was exactly the same as this one. We now also have eight series of products. You know, I only make one of the series of products, and I can also apply for national specialization, refinement, and innovation. Yes, too. Only do a subdivision of products in the field, the market is indeed not large. Maybe the national market is only 20000000000000000000000000000000000000000000000000000000000000000000000000000000000 ”

However, a good business will grow. "A lot of investors don't understand it either. We have gone from one or two series of products to eight series of products. The entire market can be multiplied by 20 times 816 billion. Among them, the head enterprises have achieved 10%, and there are 1.6 billion. So, why can't we do it?”

Wang Jindou took the initiative to say: "I also broke the news, which is also a problem of our industry. Heavy assets are our biggest pain point, and the settlement period with our customers is the core problem that restricts our development. ”

And in this critical period of growth, they chose WeBank. "Financing is easy and fast. Fast in and fast out, which is very suitable for businesses like us. For example, I need 1 million today, and our credit is very good, so I can bring it up at any time. If I don't need it tomorrow, I can return it at any time. ”

It is understood that as a technology-driven digital bank, as of the end of June 2023, WeBank's technology finance has attracted about 320,000 applications from science and technology-based small, medium and micro enterprises like Qianchen Gucai, and such enterprises have generally the same evaluation of their science and technology loans, which is due to WeBank's understanding of science and technology finance.

I also felt such a problem during the interview. As a relatively traditional entity enterprise, or a relatively specialized and special new enterprise that is relatively rooted in the industry, there is still a gap between investors and business owners, institutions and enterprises.

For example, investors used to invest in the Internet, but now they are investing in specialized and special new enterprises. Most will ask "What are the advantages of your product?".Do you think your future competitiveness is in?

But what about the facts?"At present, the competitiveness of the real economy does not depend on the competitiveness of a certain product or a certain process, but the competitiveness of comprehensive forces. Just like there is only one chess piece shining on a chessboard, such an enterprise has long been outdated and has no vitality. It is to plan the entire industry, and every chess piece on the chessboard must shine, which is the advantage. ”

The "troubles" of growing up in a business

After the large model came out, people generally suffered from "AI anxiety disorder". Before the anxiety of intelligence, enterprises have been exploring and anxious about digital transformation for a long time.

Digitalization and intelligence, how should traditional enterprises face it?

First of all, physical enterprises do not directly create digitalization and intelligence by themselves, we must first use it as an application. Wang Jindou said: "When we embrace digitalization and intelligence, we must first think about what our future goals areFor example, if our per capita output value is 2 million years now, can our per capita output value reach 5 million years with digitalization and intelligence?Will the per capita output value reach 10 million years in the future?Can intelligent assistants make R&D more effective and accurate?Big data can analyze the market, can it better improve sales and production capacity?And can it help us to make decisions about the reserve of funds?”

In addition to paying attention to digital intelligence, Wang Jindou told us that he has also been busy with equity financing recently.

I was talking to some investment institutions just now. **also gave some docking, in Guizhou Province**, I am a technical background, I am not familiar with finance or financing, and the main thing is to learn more at present. ”

What Wang Jindou mentioned is actually the common pain point of many small and medium-sized enterprises in science and technology. First, the information asymmetry is serious, and enterprises often know little about the institutions they are about to cooperate with, and it is even difficult to distinguish whether the other party has already laid out the competing enterprisesSecond, the financing efficiency is low, and hundreds of investment institutions need to be contacted in the financing process, spending a lot of time and energy, but the results are small, and the conversion rate is not high;The third is that enterprises have less access to the venture capital market, and even if they want to actively understand the dynamics of the venture capital market and changes in environmental trends, they also suffer from the lack of low-cost access to information.

It is understood that in order to help this type of science and technology enterprises carry out equity financing more efficiently, WeBank also provides a preliminary screening of investment institutions in the track of Qianchen Valley, so as to facilitate enterprises to have a deep understanding of the capital market and efficiently select suitable investment institutions.

The service launched by WeBank Technology Finance for enterprises is called "Digital Venture Capital".

Relying on its rich experience in serving science and technology enterprises and the accumulation of service data, it has three major service characteristics: digitalization, modeling, and ecology, specifically through the first comprehensive investment and financing platform in the banking system focusing on serving science and technology enterprises - micro venture capital platform.

The micro-venture capital platform is a function in WeBank's corporate finance app, driven by "technology + data + model", including micro-search, micro-insight and micro-recommendation functions. Among them, "Micro Search" is guided by the needs of enterprise customers and helps enterprises quickly understand investment institutions. The "micro-insight" function can help enterprises quickly obtain the latest developments in the overall venture capital market changes and segmented financing, and support founders to optimize financing decisions. "Micro Recommendation" uses WeBank's original AI-based matching model for enterprises and institutions, which can accurately match suitable investment institutions for enterprises based on the needs of enterprise portraits and institutional investment preferences.

To sum up, comprehensive search, in-depth insight, and accurate recommendation can efficiently resolve the pain points of equity financing of science and technology enterprises, and also allow investment institutions to explore more "underwater projects", so as to make investment more scientific, make financing more efficient, and continue to serve science and technology-based small, medium and micro enterprises.

If enterprises are upgrading digitally and intelligently in the fields of manufacturing and product sales, then finance is digitally and intelligently upgrading in the fields of lending and venture capital services.

Epilogue

Will it be okay next year?”

At the end of the conversation, I asked, "Do you think the economy will be better next year?"Or do you have confidence in next year?”

As an entrepreneur of a private enterprise, he gave me the following reply:

Faith must be there. In any case, we have to do a good job next year. ”

I can tell everybody. Our sales plan for next year has been split down to everyone. From a financial point of view, we are also further regulating and preparing for listing. ”

From the perspective of the market and policy, the National Economic Work Conference has also sounded the clarion call. ”

Everyone says that one small change in one year, one big change in three years, and one big change in five years. ”

We started our company in Shenzhen, and in 2018 we came to Guizhou through investment promotion, and this year is exactly the fifth year. We just bought 200 acres of land this year to build a new factory industrial park, and our idea is to reach an output value of 5 billion yuan by 2030 ......”

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