At present, many uncertain variables are emerging in the air conditioning industry, and the biggest change is that user needs are becoming more and more diverse, and more attention is paid to a healthy and comfortable quality life experience. It is this "variable" that provides an opportunity for air-conditioning companies in the stock competition to break the ceiling and establish new growth channels. However, whether many enterprises can seize the opportunity brought by this "variable" has not changed, and it is still innovative technology. This also means that the test of air conditioning companies in the new cycle is the ability to meet the needs of users with scientific and technological innovation.
A few days ago,At a scientific and technological achievement appraisal meeting organized by the China Light Industry Federation,The scientific and technological achievements of the project jointly completed by Hisense Air Conditioning and Tsinghua University"Research on key technologies for air conditioner imitation natural wind construction and comfort and energy saving" were identified as reaching the "international leading" level. Previously,Hisense air conditioner's independent research and development"Research and industrialization of key technologies for high power density inverter control system" and "Research and industrialization of key technologies for inverter air conditioning comfort"The two technical achievements have also been identified as"International leading"level。 In 2022 and 2023, Hisense Fresh Air Conditioner won the "Nanshan Award" twice in a row by virtue of its advantages in air purification and odor removal.
Adhering to the original intention of "technology enterprise",Hisense air conditioning is well versed in embracing users、The key to deep cultivation of scenarios:It is driven by scientific and technological innovation under the user's thinking。 From the inverter air conditioner to the current fresh air conditioner, Hisense air conditioning, as a pioneer and leader, has already ignited a new wave of quality life in the market and family. With the opening and detonation of the fresh air track,Differentiation of users、Quality needs have also been fully activated,Now Hisense's series of healthy air technologies focusing on fresh air air conditioning have been certified and recognized,It is the highlight of its technical background,It also outlines the future upgrade direction of fresh air air conditioning and a new picture of users' healthy life。
Enjoy the "natural wind" of fresh air conditioning is coming: Hisense continues to pioneer the lead
What kind of wind does the air conditioner want to blow?At a time when users' demands for healthy air have reached an unprecedented height, the industry is constantly searching for the answer to this question. In the reform of the air-conditioning industry dominated by health and comfort, Hisense air conditioning, which was the first to open up the fresh air conditioning track, gave a new plan and new direction for "natural wind". In addition to the "temperature" value of the air conditioner, the "natural wind" experience of the fresh air conditioner is once again upgraded.
What is the most comfortable wind for the user?It's undoubtedly the natural wind. How to create a natural wind experience indoors requires the support of scientific and technological innovation. Hisense"Air conditioner imitation natural wind construction and comfort and energy saving key technology"Research is the comfort theory of natural wind pulsation characteristics,Through comparative analysis of mechanical wind、The characteristics of natural wind and simulated natural wind,**The impact of natural wind on human comfort,and"Imitation natural wind"The possibility of landing in fresh air conditioning。
With theoretical research as the cornerstone,Hisense air conditioning project team through Tsinghua University"Industry-university-research cooperation,Soon the transformation of achievements in the air conditioning category,Innovatively put forward the creation technology of flexible natural wind sense and energy-saving and comfortable technology of natural temperature feeling。 The air conditioner equipped with this technology can create a comfortable natural wind environment indoors, and also increase the upper limit temperature of human thermal comfort, so as to establish a new mode of energy-saving and comfortable operation of fresh air conditioner, so that the user's comfort experience can be improved in an all-round way.
In August this year, at the "2023 Household Appliances Imitation Natural Airflow Technology Forum", Hisense Fresh Air Conditioner Bright C300 Cabinet Machine, C310 Cabinet Machine, Hisense Fresh Air Conditioner Bright C300 Hang-up, C310 Hang-up, Hisense Oxygenation Fresh Air Series X620 Hang-up, Hisense Health Sterilization Series Spring Breeze Second-Generation A330 Hang-up, A331 Hang-up, a total of 7 products have passed the authoritative test of China Household Appliance Research Institute, and won the first batch of CHCT "Household Appliances Imitation Natural Wind" Certification, take the lead in completing the precise docking and landing practice of scientific and technological innovation achievements and user life pursuits.
In recent years, with the influx of countless Chinese and foreign giants in the fresh air conditioning track, it has become the main engine for the air conditioning industry to break the situation. As the pioneer of this track,Hisense fresh air conditioner in"Five-dimensional air steward"Under the guidance of strategic positioning,Combined with user life scenarios and use pain points,Continuously upgrade products through technological innovation。 With the application of "imitation natural wind" technology, Hisense air conditioning not only creates a new height of user scenario experience of fresh air air conditioning, but also continues to lead the direction of scientific and technological innovation and upgrading of the fresh air conditioning industry as a leader.
The air scene is constantly updated: the key to the competition of giants depends on the strength of science and technology
The appraisal of scientific and technological achievements is one of the methods to evaluate the quality and level of scientific and technological achievements in China, and the award is the best confirmation of scientific and technological achievements. Whether it is a series of scientific and technological achievements that have been identified as reaching the "international leading" level, or winning the "Nanshan Award" for two consecutive times, it is a demonstration of the leading technical strength of Hisense fresh air conditioning. And with the update of the air scene,The technological innovation of Hisense fresh air air conditioning has always been around the most concerned about health、Fresh、Comfortable experience,Demonstrate the strength of the company's air scene landing from original products to system solutions。
For example, it has been identified as"International leading"Inverter air conditioning comfort key technology research and industrialization technology,It is a special systematic research in the field of comfort of a new generation of inverter air conditioner cooperated by Hisense Air Conditioning and Tsinghua University,It aims to solve the user pain points of "high air supply noise、Cold air blows directly、Hot air does not fall to the ground and poor indoor air freshness"User pain points,It also realizes a good sense of hearing、Comfortable body、An all-round comfortable experience of fresh air is also achieved through technological innovation。
Hisense fresh air conditioner bright C3 series, which has aroused the popularity of the market and users, is the combination of Hi-Cat nano catalyst antiviral technology, 57 High temperature drying self-cleaning technology, and Hi-Nano ion purification technology, breaking through the bottleneck of traditional air conditioning purification, and realizing the global purification of clean air, clean machine, and clean environment. At the same time, it focuses on the five dimensions of "temperature, humidity, wind, clean, and oxygen" to solve users' demands for health, comfort, and smart life.
It can be seen,Whether it is the scientific and technological innovation drive of inverter air conditioning in the year,Establish the leading position of Hisense air conditioning,Or the two-wheel drive of technology and scene of fresh air conditioning in recent years,Consolidate the leading edge of Hisense air conditioning,The biggest power comes from"Technological innovation"Driven,And the only goal is to meet the user's constantly upgrading pursuit of quality life,And the only difference is that the competition for the air conditioning industry has also moved from the past to the user war scene。
Throughout the nearly 40 years of development of the highly competitive air-conditioning industry, Hisense air-conditioning has always been breaking new ground with technological innovation. In 1997, Hisense Air Conditioning independently developed and manufactured China's first inverter air conditioner, taking the lead in leading China's air conditioning industry into the era of inverter. After that, he led and took the lead in formulating a number of national standards and industry standards for inverter home appliances and air conditioners in China, breaking the monopoly of foreign core technologies with independent innovation. When the industry is seeking a breakthrough in transformation, Hisense air conditioning has been leading the industry for more than 10 years, opening up the fresh air conditioning track in advance, reshaping the industrial pattern with the strength of differentiated competition;When the new wind track began to enter the battle for giants, it once again broke the homogenization with the "natural wind" that directly hit the pain points of users' life scenes, and led the upward development trend and trend of the industry.
Behind it,It is the scientific and technological innovation of Hisense air conditioning rooted in user scenarios,It also allows enterprises to always occupy the initiative in the white-hot competition of giants。 According to the monitoring data of the offline fresh air conditioning market of Aowei cloud network, as of 2023 48 weeks, Hisense's fresh air market share has reached 385%, an increase of 13 percentage points year-on-year, ranking among the top 2 in the industry. Even if the market demand is weak,But as long as the Chinese enterprises represented by Hisense air conditioning continue to innovate in technology,The industry has countless possibilities,It is always worth the expectation of users。
Original articles in the home appliance circle, unauthorized prohibition **