2023 seasonSuper LeagueThe league got off to a very hot start, with a record number of spectators at each match. The eight matches in the first round attracted a total of 191553 spectators, with an average of 23,944 spectators per game. That's up from 23,314 in the 2019 season. It is worth mentioning that the total number of viewers in 2020 was 25,645, 198288 in 2021, and 208,090 in 2022, while the number of viewers in the first round in 2023 is already close to the total number of viewers in 2021 and the whole of 2022.
Among them, the national security team, as a traditional strong team, attracted the largest number of spectators to watch the game after the opening of the new workers' stadium. In the 23rd round of the "Beijing-Shanghai War", the number of officially announced admissions reached 52,500. In addition, Chengdu Phoenix MountainFootballIt is also a very popular place to play. Whether it is home or away, the positive response of fans has made the football market continue to be hot. This boom has led many clubs to see an opportunity to improve their business through the market.
With the gold dollarFootballWith the gradual withdrawal, many clubs have encountered operational difficulties and urgently need to carry out share reform to improve the current situation. In the first wave of share reform, the three clubs of Cangzhou, Taishan and Henan were at the forefront. However, the situation of the three clubs after the share reform is different.
The development of Taishan Club after the share reform is relatively stable. They have succeeded in attracting capital injections and are doing well.
Henan Club has also maintained a high level of operation for a period of time. They used the model of live streaming to create new income** for the club and solve some of the operating difficulties.
However, due to the impact of relevant leadership changes, the Cangzhou club has been in a difficult situation and has not found an effective way to solve it.
At present, it is possible to achieve no arrears of wages at allSuper LeagueThere are very few clubs. Henan Club's secondary stock improvement exhibition went smoothly, which is a very rare example. In contrast, the three clubs of Cangzhou, Taishan and Henan, which have just put forward the intention of share reform, have not yet entered the stage of specific implementation plans.
In the face of the dilemma of share reform,Super LeagueThere are a few things that the club needs to do to fix the problem. Here are some of the possibilitiesSolution
(1) Strengthen the introduction of capital
Super LeagueClubs can actively bring in more capital and seek third partiesInvestmentscooperation. By attracting moreInvestments, the club can get more financial support and improve its financial situation.
(2) Excavate commercial value
Clubs can dig further into their ownBusiness valueThrough event marketing, club image promotion and other means, the club will be built into a more attractive brand. This will not only attract more fans and sponsors, but also increase economic income.
(3) Diversification
Clubs can consider diversifying and exploring withFootballrelated to other industries such as:FootballTrainingFootballTourism, etc. By cooperating with different sectors, the club can achieve economic benefits.
To sum up, the 2023 seasonSuper LeagueThe ball market is indeed very hot, attracting the attention and support of a large number of viewers. However, corresponding to the boom in the ball market is the problem of share reform. Super LeagueThe club needs to take a series of measures to solve the dilemma of share reform and increase capital injection and miningBusiness value, diversification, etc. are all possibleSolution。Only through effective share reform measures can the club achieve continuous improvement in its operating conditionsSuper LeagueContribute to the stable development of the league.