At present, there are only a few mainstream e-commerce platforms, such as traditional e-commerce platforms such as a certain treasure, a certain east, and a lot of moneyE-commerce platforms Douyin, Xiaohongshu, and ** in the new era.
Let's analyze them one by one, novices do e-commerce, and choose which platform has more opportunities. ▌1.A certain treasure
CertainAs the big brother of the traditional e-commerce platform, Bao is actually basically saturated now.
There are statistics,Certain80% of the sellers of treasure do not make money.
Why?Because so-and-soBao is a centralized platform, what does it mean?
It's not like Douyin Yin will have basic traffic push,CertainBao's traffic distribution mechanism is a powerful big business, and there will be traffic;Small businesses are basically cannon fodder.
First use the method of elimination, firstCertainBao is definitely not suitable for novice merchants to do it again.
CertainEast.
Let's talk about the result first, and a certain east is not suitable.
Because the good ones that a certain east does are self-operated brands, or they are settled in.
If you are a brand merchant, there is still some hope for you to settle in a certain east;If not, there is no supply yet, and JD will be the first to pass it.
TotoDon't even think about it, who advised you to do a lot, you study and study first, does it have an enmity with you?
Duoduo is only suitable for yourself to be a manufacturer, is the best chain to do, has the best advantages, but also a little profit;Ordinary people don't have to touch a lot if they don't have a supply of goods, they will die at a loss!
And now Duoduo basically has to pay, and there is no hope if you don't pay.
To sum up, traditional e-commerce platforms have no opportunities for newcomers. Don't even think about it, thinking is stupid and losing money.
Of course, now ordinary people or novices are doing e-commerce, not without opportunities, but the opportunity is not in the traditional e-commerce platform, but in the e-commerce platform in the new era. For example, a certain sound, a certain red book, or a ** number.
A certain tone
Everyone knows that in recent years, many ordinary people have made a lot of money through a certain sound and achieved a counterattack in life. For example:Brother Xiao Yang, Chen Sanzhu's brothers and sisters, and the rainbow coupleAnd so on, they are all the most ordinary, grassroots people, but they have indeed achieved a class leap through a certain sound.
Among all the platforms, for ordinary people, the opportunity is the greatest, and the threshold is still a certain sound.
But the novice is now entering a certain sound, and the opportunity is not live e-commerce, and there is no chance for live broadcast.
Moreover, the matter of live streaming is very complicated, and it is very team and money-intensive, which is not suitable for ordinary people who have no money to play.
If you don't do live streaming, what do you do?
Two directions can be chosen, one is**Bring goods, one isShake the store one-piece dropshipping mode
* If you want to make money with goods, it is suitable for multi-account batch operations. Of course, now AI can also be convenient to make pictures, and one person can also do 3 or 5 ** numbers, which is no problem at all.
And a certain sound is now also guiding the flow of goods, and the daily data of bringing goods is also very impressive;
*We have shared a lot of specific ways to play with goods before, such as:**How to select products with goods, how to do it*** It is easier to be popular, how to generate original ** materials in batches, how to analyze data, and excellent ** delivery standardsAnd so on;
You can also click directly on the card below, **Find me to receiveAn e-book of nearly 30,000 words of "Doudian Merchant Operation Manual".
Covered:Novice merchant entry guide, product optimization practical operation process, talent with goods play, experience maintenance methods, product selection ideas and tools, commodity card traffic and its precautions for Douyin store operation.
After reading it, you will know how to run a Douyin store from 0 to 1.
A certain red bookThe feature of a certain red book is that there are many female fans, and it is suitable for products with female positioning.
It is suitable for making IP, recommending products, and making money as an influencer.
It is suitable for merchants and brands with products to layout.
Because a certain red book has now directly issued a new regulation of the no-goods model, there is basically no source of goods, and you want to make a certain red book, there is no hope.
**NoThe advantage of ** is that the transfer to the private domain is very silky and convenient, and there is no need to worry about being blocked because of the diversion account.
Now private domain operation is also a trend.
But the biggest problem with the ** number is that it is tepid, and to this day, there has not been a big case of the ** number, or the head IP.
And the traffic of the ** number is also a private domain, and the defeat is also a private domain.
It's too selfish, if your own private domain traffic is very good, then you can go to the ** number to do live e-commerce, and the effect should be good.
If not, the best option is a certain tone.