Sportage has become Kia's new global sales champion in 2023, how is the Chinese market?
A model called EV6, introduced by Kia Motors, is considered to be a global model with good performance, with an 800V architecture.
However, although its performance is very good, it is 28280,000 yuan, 31280,000 yuan and 41980,000 yuan, compared with the domestic replacement model** is not dominant.
In addition, in terms of intelligent driving, Kia Motors' technical strength is not very strong. Moreover, in September 2023, the EV6 sold only 96 units in a single month, which is confusing.
Looking back at the performance of Kia Motors in the Chinese market, its sales have not improved much, and it is not even as good as some local companies.
Yang Honghai once said at the 15th China Automotive Blue Book Forum that joint venture car companies have more advantages in technology accumulation, talent accumulation, global experience and profitability, which means that if local car companies want to succeed, they need to consume.
More funding. Although Kia Motors has sufficient capital reserves, how many opportunities still await Kia Motors due to the emergence of new car-making forces in the Chinese market?It's just wishful thinking on the part of Kia Motors.