Xu JiayinIt became national in 2017The richest man, but just six years later, he was imprisoned. However, we cannot dismiss an individual's way of thinking and ways because of his or her failures. Xu JiayinRealized early onEvergrandeThe group is facing great risks and trying to find a lifesaver to try to save the group by 24 trillionDebtA company on the brink of collapse. He saw the huge car-making market, so he entered the huge volumeCarsIndustry.
In 2018,EvergrandeThe group had planned to enter with the help of Faraday Future's projectCarsmanufacturing, but ended up in a dilemma. So,Xu JiayinIt was decided to go down in person and go straight to the fieldCarsManufacturing operations. He called out the slogan of "buy, buy, buy, merge, circle, big, good". This slogan, which has been ridiculed for many years, actually contains a profound truth. EvergrandeThe group is inCarsThere are almost no resources and experience in manufacturing, and if you accumulate and precipitate from scratch, by the time you can build a car, I'm afraid the daylily will be cold. Therefore,Xu JiayinThe focus is on "buying, buying, buying", and through mergers and acquisitions, it is possible to get in quicklyCarsThe manufacturing industry is accelerating its development and growth.
Most of today's new EV manufacturers start as solution integrators. WhileLi ShufuAt the earliest time, it has gone through this "buy, buy, buy" car-making road. Since 2010,GeelyThe group acquired it at any costVolvo, this move shook the wholeCarsIndustry. With the help ofVolvoTechnical support,GeelyThe group has developed rapidly, gradually surpassing other independent brands, and has been ranked first in independent sales for a long time.
Self-acquisitionVolvoAfter that,Li ShufuHe didn't stop there, he continued to work hard to "buy, buy, buy". He acquired the London taxi company and luxury car brands in the United KingdomLotusto enter the European market;He acquired MalaysianProtonCars, the layout of the Southeast Asian market;He also worked withMercedesJoint venture smart brand, stakeholdingAstonMartin et al. In this way,GeelyThe group has gradually formed a huge group with nearly 20 sub-brands, covering:Carsand upstream and downstream industrial chains, smart travel services, green transportation capacity, digital technology and other fields.
Through multiple acquisitions,Li ShufuGradually, a hugeCarsGroup, ownedGeelyLynk & CoExtreme KryptonGeometryVolvo, Polestar,Lotusand nearly 20 sub-brands. GeelyThe group is not only inCarsThere have been breakthroughs in the manufacturing field, and it has also shown strong strength in the fields of intelligent travel, green transportation capacity, and digital technology.
Li ShufuIt has been committed to promoting the integration of culture, talent and technology among the brands, and constantly strengthening the synergy between the brands. He leadsGeelyThe group has realized the strategic layout of globalization from the "going out" of a single product to the "coming in" of deep participation in local industrialization.
GeelyThe Group also performed well in terms of capital operation. GeelyThe Group currently has seven listed companies, covering multiple capital markets such as Hong Kong, Sweden and the United States. Recently,GeelysubsidiaryExtreme KryptonThe company has submitted an IPO prospectus and is about to becomeLi Shufuof the eighth listed company. In addition,GeelyRemoteCarsLotusCao CaoSub-brands such as mobility are also expected to land in the capital market in the future. At that time,Li ShufuwithGeelyThe group will have a total of 11 listed companies, such a scale in ChinaCarsunprecedented in the industry.
Through the years of "buy, buy, buy" road,Li ShufuSuccess willGeelyThe group has grown to become the largest in ChinaCarsClique. He keenly grasps market opportunities and is good at using capital for strategic layout. GeelyThe group is known for its strong strength and global development scale in ChinaCarsUnique in the industry.
Xu JiayinwithLi ShufuIt's ChinaCarsThe best in the industry, they all have achieved remarkable results in different ways. Whether it is Xu Jiayin's "buy, buy, buy" car-making road, orLi ShufuThe development strategy of expanding the scale through acquisitions has brought us profound enlightenment.
First of all, both successful entrepreneurs are fully aware of developmentCarsThe importance of manufacturing. Either wayXu JiayinStillLi Shufu, all understand the manufacturing industry as a countryEconomyThe pillar industry is important for a business. They don't just have their eyes on ChinaCarsThe huge potential of the market, and also actively use the capital advantage and business layout for strategic expansion.
Secondly, they have shown the courage to take responsibility in the process of operation. Whether facing difficulties or risks, they dare to challenge and try to find new breakthroughs. Xu JiayinIn the rescue by entering the car-making industryEvergrandeWhileLi Shufuthen to acquireVolvoAs a starting point, we continue to carry out acquisition cooperation, forGeelyThe group has brought rapid development.
Finally, their success is also inseparable from their keen insight into the market and technology. Either wayXu Jiayinof realizationEvergrandeNeed to enter the huge car-making industry, orLi ShufuBy acquiring advanced technology through acquisitions, they are able to identify market opportunities and key elements and make the right strategic decisions.
In summary,Xu JiayinwithLi Shufuin ChinaCarsThe industry has played an important role in the development process. In different ways, they have achieved rapid growth and strategic layout of the enterprise. Their successful experience has brought us inspiration, that is, we must dare to embrace market opportunities, be good at using capital and technology, and have the courage to innovate and make breakthroughs. Only in the process of continuous progress and adaptation to market needs can enterprises gain a long-term competitive advantage.