As Chinese New Year's Eve approaches, the film market is full of gunsmoke again. However, in this box office war, Feng Xiaogang, the former overlord of the Lunar New Year stalls, encountered unprecedented embarrassment. "If You Are the Truth, Do Not Disturb 3", as his latest masterpiece, the pre-sale box office is only 260,000, far behind other films in the same schedule. In contrast, the works of Andy Lau, Dapeng and others have achieved good results, which makes people sigh: Times have really changed, and Feng Xiaogang's heroic era may be gone forever.
The dismal pre-sale of "If You Are Honest Do Not Disturb 3" not only reflects the decline of Feng Xiaogang's personal influence, but also reflects the change in the overall style of the Chinese New Year stalls. In the past, Fung Comedy has always been the standard for Chinese New Year stalls, and its relaxed and humorous style is deeply loved by the audience. However, with the diversification of the film market and the changing tastes of young audiences, the mere element of comedy is no longer enough to attract them to the cinema. Feng Xiaogang's attempt this time obviously failed to capture the hearts of young audiences.
According to ** broke the news, the production cost of "If You Are Honest Do Not Disturb 3" is as high as 3500 million, and celebrity salaries account for a considerable proportion. In the face of such high costs, the dismal pre-sale box office has undoubtedly put tremendous pressure on the producers. Once the film does not do well at the box office after its release, the loss is almost a foregone conclusion. This also makes people think: In the current film market, has the excessively high star salary become a burden?
Feng Xiaogang, as one of the representatives of Chinese films, has created countless box office miracles. However, with the changing times and changing tastes of the audience, his influence seems to be gradually waning. The failure of "If You Are Honest 3" is even more regrettable that the years are unforgiving. Will the 65-year-old Feng Xiaogang be able to create brilliance?Will the title of the king of Chinese New Year films change hands?These issues have become the focus of attention.
The film market has always been unpredictable, and today's king may be defeated tomorrow. In such a competitive market, who can have the last laugh?Is it a young director who keeps up with the trend of the times?Or is it a veteran filmmaker with deep skills and experience?Let's wait and see this box office battle on Chinese New Year's Eve!