The TV industry charges indiscriminately, the people criticize it, and the development of the industry calls for standardization.
The entertainment attribute of TV in life has become lower and lower, but for many later, TV is the most important product of childhood, and I still remember that a group of young children sat around watching cartoons and were full of joy.
But now, with the advent of smartphones, the way people receive information and entertainment has also changed dramatically, TV has become a secondary product, and users' preference for TV is getting lower and lower.
However, as a traditional home appliance in Chinese households, TV still plays an important role. If you don't have a TV in the living room, it will look empty, so although there are not many people watching TV, there are still many families who buy TV.
Agency statistics show that in recent years, the annual sales of TVs in the domestic market are about 10 million units, that is to say, since the number of families who buy TVs has not decreased, why have the number of people watching TV not increased?In addition to the increase in the number of devices such as mobile phones mentioned above, there are some other reasons.
In the past, when we watched TV, we could receive programs as long as we shook the two antennas on the TV, and then with cable TV, we only had to pay an annual fee to watch TV casually, but now the way we watch TV has completely changed.
Smart TVs on the market can no longer receive programs through simple antennas,The complexity of the operation logic is one of the reasons that hinder the use of users,Of course,The most critical reason is mainly the emergence of various charges。
The moment the user turns on the smart TV,It has been**The various membership routines in the road have been attracted,After the user opens the TV member,Cinema members and TV members are opened,Sports members are needed to watch sports programs,Child members are needed to watch children's programs。
In addition,Members are also divided into VIP and SVIP,Ordinary members can only watch on mobile phones、Tablet computer,If you want to watch on TV, you need to open ** twice as expensive SVIP,This membership system is the root cause of user loss。
Not only here, I opened a ** for my child before, which is a lifetime purchase of a few hundred yuan at a time**, and later**The service provider launched an SVIP upgrade**, only by opening can all the content be unlocked.
This kind of chaos, in addition to **, also extends to the Spring Festival Gala program. During the Spring Festival, many netizens complained on Weibo that they were forced to open member accounts again now on the Spring Festival Gala.
The Spring Festival Gala is a party that belongs to the people to celebrate the joy of a year's hard work,It is a party that the people like to see,The popularity of smart TV,But to set viewing restrictions,It's really embarrassing。
In fact, in the past two years, many experts, lawyers and ** have reported on the current situation of the TV industry.
For example, "People**" previously commented that smart TV is a set of charging standards, this kind"Repeat** charges"is turning smart TVs into living room furniture.
People**" went on to say that this charging model is not only ugly, but also will exhaust the good user experience and trust in merchants accumulated before, and in the long run, it will eventually shake the foundation of the content payment model, and even completely destroy the payment model.
However,The chaos of TV charging is not better**,Today's smart TV sets up a variety of membership programs in an endless stream,The interaction logic is so complex that people don't want to think,Especially for the elderly,They can't understand the complex membership program at all。
Many people give up the operation after turning on the TV, and over time the TV has become a furnishing, how to wake up the user's Xi of watching TV, is the direction of joint efforts of TV manufacturers, ** operators and the entire industry.
If the payment method of TV is designed to be simpler, like cable TV, more than 200 yuan to buy a year's membership, you can watch it at will, I think many people are willing to pay.
But the current situation is,If users want to get through all the traditional TV platforms,It costs thousands of yuan a year,Such an expensive ** really does not consider whether consumers can afford it,This is the biggest drawback of the TV industry now。
It is hoped that TV manufacturers and operators can strengthen cooperation, divide each member, cancel the charging model of separate channels, and make it easier for users to use TV, only in this way will the TV industry have a future.