Chao News Commentator Lu Haitao.
There are more than 20 dishes to choose from. Photo by Chao News reporter Zhang Ran.
Red sausage, pot-wrapped meat, boiled meat section, ground three fresh ......More than 20 dishes can be selected at will, 26 yuan to eat all-you-can-eat, recently a small shop in Hangzhou specializing in "Northeast box lunch" has become popular, attracting many people to make a special trip to check in. The Chao News reporter visited and found that not only did dine-in customers line up during the meal period, but the packaged takeaway was also full and crowded into a table.
A solid and full box of "Northeast Box Lunch", why can it become popular in Hangzhou, where there are many cuisines and elegant tastes?Judging from the dishes, they are all home-cooked dishes in the Northeast, not delicacies from the mountains and seas. In addition to a few colorful New Year's pictures that "exposed" the attributes of the Northeast, the overall decoration of the restaurant was simple and tidy, and the signboard with red letters on a white background was simply written with the four big characters of "private canteen". And **In the restaurants in the urban area of Hangzhou, it is indeed considered parity. The words of the post-90s proprietress expressed the "heavenly opportunity" of the circle of fans: "I really want to do the business of the common people."
The traffic password of this store may be in this conversation. Compared with previous years, the consumption outlook of ordinary consumers has indeed changed, such as paying more attention to cost performance, emphasizing the sense of experience, and making good use of social **. In the current environment, many stores complain that business is difficult to do, with high rents, expensive labor, ......and low customer flowObjectively speaking, these problems do exist to varying degrees, but they are not without business opportunities. From "really want to do the business of the people", we can draw two "key points": one is "sincerity", and the other is "the people".
Busy midday meal period. Photo by Chao News reporter Zhang Ran.
Let's start with "sincerely". I have to say that many stores do not treat consumers with sincerity, but treat consumers as "leeks". Take the catering industry as an example, whether it is the food street in the shopping mall or the large and small restaurants on the side of the road, the Internet celebrity style, fried concepts, and making quick money are becoming more and more popular. First of all, the store decoration style created a variety of gimmicks suitable for taking photos and punching cards, and then attracted traffic by means such as visiting the store from **Internet celebrities, recommending five-star praise on reviews**, and inviting big V to write "praise and praise". As a result, after consumers find that "the goods are not right" and the taste is indescribable, they will redecorate and change places to continue to "cut leeks".
Sincerely, "to do business, you can't treat consumers as leeks, can't play these bells and whistles, but rely on down-to-earth management, excellent quality." Recently, the topic of "low-rated restaurants may be more delicious" on the review ** has been on the hot search, and many netizens have shared in the comment area that they have "stepped on thunder" in high-scoring Internet celebrity restaurants, but there are only 35 points of experience. It is not so much that the low-scoring restaurant is re-seen by consumers, but that the high-scoring restaurant has too much water and does not live up to its name.
Let's talk about "common people". The average consumer is the fundamental aspect of consumption. Living at home, people's daily consumption not only meets the bottom line of safety, but also shows a cost performance. Rather than saying that it is difficult to reconcile, in fact, it meets the conditions of fresh ingredients, authentic taste, and real **, which I believe is enough to retain many diners. However, some stores either fail to find the right customer group, or the service experience is not good, resulting in a mismatch between the "supply" of their own small store and the "demand" of nearby customers. The small shop that sells 26 yuan box lunches is aimed at the dining needs of ordinary people, and captures the stomach of consumers in a cost-effective way, and also captures the hearts of consumers.
The fireworks of small shops reflect the economic environment. The survival of small shops also hides the great plan of expanding domestic demand, promoting consumption and seeking development. The first economic work conference held not long ago proposed to "focus on expanding domestic demand" and "stimulate potential consumption". When more stores "sincerely do the business of the people", I believe that consumers will be able to use "buy, buy, buy" to repay the favor.
*Please indicate the source".