Every year on Chinese New Year's Eve, people can't wait to welcome the CCTV Spring Festival Gala and feel the strong New Year atmosphere. And this year, unlike previous years, the design of the mascot of the Spring Festival Gala has become the focus of heated discussions. The mascot "Long Chenchen", as the representative image of the 2024 Spring Festival Gala, has sparked a series of discussions and questions since its appearance on December 6.
The "Long Chenchen" mascot is in the shape of golden and red as the main colors, green and pink as the auxiliary colors, the colors are bright and festive, giving people a childlike feeling. The eyes are bright and lovely, the expression is cute, and the body is steep, full of vitality and vitality, showing the spirit of the new era. From a layman's point of view, I think it's very cute, auspicious and festive, with pleasing colors that fit perfectly with the mascot's setting. However, many netizens do not think so, they believe that this mascot lacks aura, has lost its previous style designed by art masters, and has become bland and unanimous.
In addition, netizens also questioned the details in the mascot design. For example, the three dragon claws of the mascot can be clearly seen in the picture, but the number of dragon fingers on these three claws is different, which raises some doubts. However, the official announcement of the Spring Festival Gala refuted the rumors. They said that Long Chenchen was indeed drawn by the designer one by one, and it was finally finalized after many revisions. The official Spring Festival Gala also deliberately displayed the inspiration of various elements**, such as Long Chenchen's fin** in the gilded dragon in the Xi'an Museum, and Long Chenchen's abdomen and back** in He Zun in the Baoji Bronze Museum. In addition, it is not surprising that China Construction Bank's Dragon Card also has a similar design to Longchenchen. CCB said it was the world's first mascot designed based on artificial intelligence, while the Spring Festival Gala insisted that Long Chenchen was created by the designer himself. Although the refutation of all these rumors is somewhat unexpected, it also raises more questions.
In order to dispel everyone's doubts about Long Chenchen's design process, the Spring Festival Gala officially released the designer's work screen recording. This ** has garnered a lot of attention, attracting more than 17,000 comments. However, it was this screen recording that made the Spring Festival Gala official embarrassed. ** shows a pattern on the designer's computer, and the background is almost exactly the same as the work posted by the well-known painting blogger "Deyi Shuangxin". The original image was drawn in January 2022, coinciding with the Year of the Tiger, and features two tiger cubs in the background, with a goldfish and many lanterns of various sizes, mainly red and yellow, in the background. If you look closely, you can see that the background of the designer's work is simply copied from the work of the painting blogger, and even the position of the goldfish and lantern has not changed. The designer's lazy behavior makes people have to doubt the authenticity of the official statement of the Spring Festival Gala that all designs are "drawn one stroke at a time".
So, why do designers do this way?Netizens had a heated discussion about this. One view is that a designer may be very technical, but lack a work ethic and just want to do things simply without focusing on quality. Another point of view is that it may be that the Spring Festival Gala is reluctant to spend money on professional designers, so they randomly found a student to work for free, which led to such a shoddy design. Whatever the case may be, it's hard for us to understand and accept.
In fact, there is nothing wrong with whether the mascot is designed with artificial intelligence, the problem is that the Spring Festival Gala is not transparent about it at all and tries to cover up the truth. In the past few years, the mascots of the Spring Festival Gala have been drawn by well-known painters themselves, so the sudden appearance of an AI-designed mascot made many people unacceptable. However, what is even more unacceptable is that the official Spring Festival Gala has repeatedly insisted that all the patterns are drawn by the designer himself, which is an obvious lie.
How should we view and deal with such an incident?First of all, we should express our opposition to the official dishonesty of the Spring Festival Gala. Honesty is a basic moral bottom line, and the Spring Festival Gala, as a program with wide influence, should assume more social responsibilities and safeguard the rights and interests of the audience. Secondly, we should also question the attitude of designers to their work. Whether it is technical strength or professional ethics, designers should be indispensable, they should be responsible for their own work, should not be perfunctory, and should not plagiarize other people's work. Finally, as viewers and ordinary netizens, we should maintain a rational and objective attitude. The mascot design of the Spring Festival Gala is only one aspect, and we look forward to the Spring Festival Gala being able to produce excellent programs that will bring joy and surprises to the audience.
Through the controversy over the design of the mascot of the Spring Festival Gala, I can't help but think of a question: in today's era of digital development, will artificial intelligence gradually replace human work?This incident seems to give an affirmative answer. The technology of artificial intelligence is constantly advancing, and it has acquired a certain degree of creativity and artistry. In the field of design, the application of artificial intelligence has achieved some results, but whether it can completely replace human creativity and artistic sense is still a question worth considering. Human creativity is based on a wealth of experience and perception, as well as an understanding of beauty and a unique way of thinking. However, artificial intelligence only makes judgments and generates based on existing data and algorithms, and it cannot perceive and understand the essence of beauty, nor can it have unique artistic creativity.
Of course, the application of artificial intelligence also has its advantages and value. It is able to quickly generate a large number of design proposals, which can be optimized and adjusted according to the needs of the user. This can save time and labor costs in some scenarios and provide more options and possibilities. However, we can't rely solely on AI and ignore human creativity and uniqueness. In the field of art and design, the unique thinking and creativity of human beings is still irreplaceable.
Overall, the application of AI in the field of design is an irreversible trend. It can provide designers with more tools and resources, but it cannot completely replace human creativity and uniqueness. As for the incident of the design of the mascot of the Spring Festival Gala, we should accept it calmly and deal with it with a calm and rational attitude. I hope that the Spring Festival Gala can take the opinions and suggestions of the audience seriously and provide more exciting and meaningful programs to the audience.