According to South Korean media The Erec, Apple plans to introduce a quadruple reflective prism (tetraprism) design in the iPhone 16 Pro launched next year, an innovative technology that will further promote LG Innotek's position in the Apple chain. Look for an AI Writer Program
A quadruple reflectance prism is a unique optical component that reflects light multiple times, resulting in higher light utilization and a wider viewing angle. This prism is designed to enhance the display of iPhone and lay the foundation for future augmented and virtual reality applications.
Currently, quadruple reflective prisms are mainly composed of LG Innotek and Jiahua Electronics**. LG Innotek reportedly has a whopping 60-70% market share in this segment, while Jahwa has the remaining 30-40%. However, in the process of mass production of the iPhone 15 Pro Max by Apple this year, it was found that the production yield and stability of LG Innotek were higher than those of Jahwa, so Apple decided to increase its reliance on LG Innotek in next year's orders.
In order to meet Apple's needs, Jahwa is working to increase production capacity. According to reports, Jahwa Electronics invested 191 billion won (1.) in new facilities between April last year and March this year$4.6 billion) to boost its production capacity. However, while Jahwa is ramping up its investment, LG Innotek's strengths in production yield and stability have made Apple more reliant on the company.
In addition to increasing production capacity, Jahwa is also developing new optical technologies to meet the higher requirements of future iPhones. Jahwa is reportedly working on a ball guide actuator technology that moves the lens barrel as the ball rolls, outperforming Apple's existing spring-loaded actuators in terms of drive speed, accuracy and battery consumption. The research and development of this technology will provide more opportunities for Jahwa Electronics' position in the Apple ** chain.
LG Innotek, as a partner of Apple, has been actively expanding its business in the Apple chain. Previously, LG Innotek has provided important components such as the front camera and Face ID component for Apple** iPhone 15 Pro Max. As Apple continues to launch new products and technologies, LG Innotek's position in the Apple chain will also be further enhanced.
For Apple, the partnership with LG Innotek will not only help improve the quality and performance of its products, but also reduce production costs. By optimizing the management of the chain, Apple can better control the production process and ensure product quality. In addition, the partnership with LG Innotek can help Apple better protect its intellectual property and prevent technology from leaking to competitors.
In conclusion, as Apple continues to introduce innovative products and technologies, its partners in the chain are also constantly evolving and optimizing. By optimizing chain management and strengthening partnerships, Apple can better meet market demands and stay ahead of the curve.