Recently, the domestic mobile phone share ranking in the fourth quarter of 2023 has been announced, and in general, mobile phone manufacturers are polarized, among which Xiaomi and Huawei have performed particularly well, while OPPO, vivo and Apple mobile phone activations have fallen by more than 10% year-on-year.
According to the list, Xiaomi won 1180A good result of 210,000 units won 157% market share, an increase of 38 compared to the same period last year4%, ranking first among domestic mobile phone brands.
Obviously, the reason why Xiaomi was able to achieve such a good performance is because of the explosion of the Xiaomi 14 series and the Redmi K70 series in the fourth quarter, the former shipped more than one million in more than a week, and the latter also shipped more than one million in two weeks.
The second largest domestic mobile phone brand is Huawei, with 1,146 mobile phone activations in the fourth quarter570,000 units, a year-on-year increase of 793%, and the market share reached 153%, almost surpassing Xiaomi, the performance is very outstanding. Naturally, Huawei's performance is so good, and it is inseparable from the help of the Huawei Mate 60 series.
In addition, the release of the nova 12 series at the end of the fourth quarter may continue to help Huawei maintain its strong performance in the next quarter, and it may only be a matter of time before it surpasses Xiaomi.
In addition, the number of Honor phone activations reached 1111160,000 units, also a year-on-year increase of 129%, ranking third among domestic mobile phone brands. In addition to Xiaomi, Huawei and Honor, Apple, OPPO and Vivo fell by more than 10% year-on-year among the top six brands.
Apple with the release of the new iPhone 15 series in the fourth quarter with 1501The number of activations of 160,000 units won 20% of the market share, ranking first among all brands, but the number of activations decreased by 10% year-on-year6%。
Even though OPPO's statistics include OnePlus and Realme, the number of activations plummeted by 151% to 13The 9% market share is only fifth;The market share of vivo and OPPO is very close, with a maximum of 12 activations5%, ranking sixth.
Although many people think that after Huawei's strong return, Xiaomi will be hit by a relatively large impact, but from the data point of view, this is not the case. On the contrary, Apple, OPPO and vivo have been greatly affected.