Recently, the Ministry of Commerce and other nine departments jointly issued the "Guiding Opinions on Promoting the High-quality Development of the Automobile Aftermarket", proposing seven measures to optimize the circulation environment of auto parts, promote the quality and upgrading of automobile maintenance services, and accelerate the development of the traditional classic car industry, aiming to promote the steady growth of the automotive aftermarket, continuously optimize the market structure, and better meet the diversified automobile consumption needs of consumers.
This year is the first year that the new second-hand car policy has been fully implemented. At present, the policy effect has emerged. According to the latest data released by the China Automobile Dealers Association, in the fourth week of November, the average daily trading volume of the used car market was 6130,000 units, up 2% from the previous week42%, an increase of 1% compared to the fourth week of October, and the average daily scale returned to more than 60,000 units.
Steady growth in trading volumes.
Looking back at the transactions in November, the average daily trading volume of the used car market reached 6010,000 units, down 108%。The market began to fluctuate in the second week, with the average daily trading volume dropping to 5830,000 units. The average trading volume of the third week was 5980,000 units, a slight increase, but still hovering at a low level in the market. The fourth week begins to enter the year-end trading activity period, which is expected to last until the end of December.
After the number of cars reaches a certain level, the second-hand car market begins to increase, which is the general law of international automobile consumption. At present, the number of cars in China has exceeded 300 million, ranking first in the world, and more and more consumers have begun to choose to buy their favorite cars in the second-hand car market. According to data from the China Automobile Dealers Association, from January to October, the cumulative transaction volume of second-hand cars reached 1,510080,000 units, a year-on-year increase of 1326%, with a transaction amount of 96375.1 billion yuan.
Li Xin, deputy secretary-general of the China Automobile Dealers Association, conducted a visual analysis of the industry's business activities in the form of data. She believes that from the perspective of cities, second-hand car consumption is spreading from first- and second-tier cities to midstream cities. Over the past three years, the share of new first- and second-tier cities has increased the most, while the share of third- to fifth-tier cities has declinedThis year, cities with high sales growth began to move inland, and some inland provincial capitals performed outstandingly.
The data of the used car platform also confirms the activity of the transaction. According to the big data of Guazi second-hand car consumption, the transaction volume continued to grow steadily month-on-month in November, of which North China and Northwest China increased by more than 10% month-on-month, and Langfang, Hohhot, Lanzhou, Xining and other cities increased by more than 15% month-on-month.
Wang Xiaoyu, senior vice president of Guazi second-hand car, told reporters that the weather turned cold, and customers in the offline market turned to see and buy cars. Towards the end of the year, online platforms have become an important channel for car dealers to clear inventory and accelerate turnover, and demand and supply converge, contributing to the active online trading of second-hand cars. This wave of low prices is expected to continue until next year's Spring Festival, and now ** buy second-hand cars, and some hot-selling cars can save 5% to 10% compared with the first half of the year.
From the perspective of transfer, the cross-regional circulation situation has continued to improve since the beginning of this year, and the cross-regional circulation of online second-hand cars is active, and the non-local circulation of second-hand cars in November accounted for about eighty percent. Wang Xiaoyu said that under the promotion of the second-hand car circulation convenience policy, with the implementation of the new online car purchase standard of "try 7 days before buying a car", the car condition is fully transparent and guaranteed, eliminating consumer doubts, driving the recovery of consumer confidence, and will promote the concentrated release of second-hand car consumer demand at the end of the year.
The scale of exports reached a new high.
Recently, the 3rd China (Tianjin) Used Car Export Overseas Exhibition came to an end in Tashkent, the capital of Uzbekistan. In 10 days, more than 100 vehicles exhibited by 22 exhibitors were sold out locally, and many exhibitors received orders of interest, involving a total of more than 300 vehicles.
The high-quality development of China's auto industry has driven China's second-hand cars to the international market. Tian Tian, deputy secretary-general of the China Automobile Dealers Association, said that in the first three quarters of this year, China's second-hand car exports reached a record high, and they were exported to 140 countries and regions, including the rapid growth of sales in the countries of the Belt and Road Initiative.
The export of used cars has developed by leaps and bounds in recent years. According to the data released by the 2023 China (Dongjiang) Used Car Export Industry Development Forum, there are 39 regions in China that carry out used car export business, more than 400 used car export enterprises, and the scale of used car exports will increase from more than 3,000 in 2019 to nearly 70,000 in 2022.
This is due to the fact that China's automobile industry has seized the window of opportunity. Bao Jiacheng, deputy director of the Automobile Market Division of the Ministry of Informatization and Industrial Development of the State Information Center, said that Chinese automobiles have seized the global automobile supply gap brought about by the epidemic and accumulated a lot of experience. Second-hand car exports are accompanied by new car exports, and China's second-hand car exports can take advantage of the "momentum".
On the whole, China's second-hand car exports are trending positively, which can promote the healthy development of the domestic second-hand car market. At the same time, it should also be noted that the export of used cars has not only opened up a new increment, but also faced new challenges. Fu Yi, general manager of Chongqing Huanyu Automobile Sales Co., Ltd., believes that there are risks such as high thresholds for second-hand car exports, high risks of international capital flows, no successful cases that can be replicated in an all-round way, difficulties in grasping overseas hot-selling models, and difficulty in predicting the international situation.
The market vitality has increased.
As an important part of the whole life cycle of automobiles, releasing the greater vitality of second-hand car circulation is conducive to better revitalizing the stock of automobiles, driving the increase of new car consumption, and promoting the echelon consumption of automobiles.
In order to get through the blockages and difficulties of second-hand car circulation, relevant departments have continued to make efforts. A series of measures cover the whole process and various fields of second-hand car circulation, from the registration and filing of business entities, to the accounting treatment of second-hand cars, the issuance of invoices, and then to the cross-regional circulation and transfer registration of vehicles. With the continuous implementation of the policy, the standardized trading and free circulation of second-hand cars have achieved obvious practical results.
Tianyancha data shows that as of now, 79 second-hand car-related companies have been reachedMore than 70,000 homes;Among them, from January to October, 13 new related enterprises were registeredMore than 70,000, a year-on-year increase of **406%。The increase in related enterprises not only enhances the vitality of the market, but also enriches the choice space of consumers.
Chen Xiangda, president of the second-hand car dealers branch and managing director of Aokangda Group, said that under the promotion of favorable policies, the problems restricting the development of the second-hand car industry for many years have been solved one by one. At the same time, affected by factors such as the weak global economic recovery, the volatility of automobile sales has increased significantly, especially since the second half of the year, profits have gradually decreased and losses have increased. In the complex market environment, enterprises are facing increasing business risks, how to adjust the business strategy of enterprises, to find a truly suitable path for themselves, is a problem that enterprises should think about.
Brand development is considered to be the main path for used car dealers in the future. Wang Lei, chairman of Shenyang Shengmingao Automobile Group, said that second-hand car dealers should establish their own brands and win the trust of customers through brand management.
Liu Zhaojie, chairman of Hangzhou Baiyouka Network Technology, further mentioned that the premise of second-hand car dealer branding is standardization, and standards are the cornerstone of enterprise development. Specifically, it is the standardization of vehicle sources, the standardization of traffic acquisition, the standardization of enterprise operations, and the standardization of vehicle condition risk control.
Improving the quality of service is also crucial. Ye Weidong, general manager of Hainan Chengcheng Husheng Famous Car Company, believes that after-sales service is the pre-existing element of the second-hand car business in the future. Perfect after-sales service is one of the core components of second-hand car dealers;The combination of pre-sales and after-sales can improve the comprehensive profit of used car dealers;After-sales service can improve customer stickiness and realize the second repurchase of vehiclesAt the same time, to enhance brand awareness and reputation to obtain a certain discretion, it is also inseparable from the after-sales service of second-hand cars. (Economic ** reporter Liu Jin).