BEIJING, Jan. 9, 2024 – The University of Social Sciences (SUSS) has unveiled a new brand identity that includes a modern logo, a more vibrant color palette and updated visual elements. The new vision is "to be a university that inspires lifelong learning and impacts lives", emphasizing its commitment to lifelong learning, while its updated mission "to achieve social benefits through purposeful continuous learning, applied research, and impactful collaborations" underscores its commitment to being an entrepreneurial university with social impact. At the same time, SUSS changed its Chinese name to "Singapore University of Social Sciences".
Modernized SUSS logo, finely tuned to make it more prominent and distinctive. The letters are widened and the SUSS corporate blue is slightly warmer, in line with the enhanced overall tone. In addition to a slight variation of blue and the preservation of SUSS's distinctive red, more vibrant shades have been added with gray, lime green and light blue to complement the main color and add vibrancy to the brand. The new campaign, video and slogan, "Dream Big, Dare to Create," are designed to highlight how the individuals who SUSS aspires to achieve their goals can make a difference, enrich the lives of their neighbors, and inspire more people to rise to the challenge, no matter what stage of life they are in.