According to the survey report released by Counterpoint, a world-renowned research organization, iniphone15 months after the launch of the price reduction,ApplesThe share of mobile phones in the Chinese market plummeted by more than 10% to only 142%。At the same time,Domestic mobile phonesThe performance in the Chinese market is excellent, thanks to Huawei's Kirin chips and the popularity of 5G networksDomestic mobile phonesIn the Chinese market, it is booming. For example, only 1,000 mobile phones were sold out within a second as soon as they hit the shelves, and the second-hand mobile phone market was also in short supply, with an unprecedented grand occasion. In addition, the Xiaomi 14 mobile phone achieved 1.44 million sales within 10 days of its launch. Moreover, the data of Double 11 also confirms this trend, thoughApplesstill maintains the first sales volume, but its sales fell year-on-yearDomestic mobile phonessales are booming. It can be said that in the Chinese market,Applesis facing stiff competition.
PresentDomestic mobile phonesHuge advances have been made in technology. In the past,iphoneWith brand and belief as a competitive advantage, but now that era is over. Nowadays, it only costs two or three thousandDomestic mobile phoneswithiphoneComparable to, or even surpassing. theseDomestic mobile phonesMany are offeredApplesFeatures that cannot be enjoyed. For example, 120W fast charging, 1024GB storage, highRefresh rateand other functions in ** only two or three thousandDomestic mobile phoneson has become popular, whileiphoneThe 15 and Plus series are still only 60HzRefresh rateDomestic mobile phonesGive consumers more opportunities to choose, for example, Xiaomi 14 offers IP68 waterproof, wireless charging, LTPS technology and other high-performance configurations with a price of 3999**, which were previously considered to be only available for more than 4,000 yuan. In addition, the upcoming RedmiK70 series phones will be equipped with the high-performance Snapdragon 8G2 and Snapdragon 8G3, with features such as narrow bezel design, metal middle frame, and no plastic standDomestic mobile phonesefforts. In addition, the Honor 100 mobile phone is equipped with a 3840Hz eye protection screen and a self-developed RF chip C1, etc., ** also in the range of more than 2,000 yuan. There is also the OppoReno11 series, which will be an advanced SLRPortrait shotsThe introduction of more than 2,000 yuan price, providing 48 months of Nande fluency non-jamming certification and four years of battery replacement and other technologies, at the same time has a perfect design with both appearance and feel. To be fair,Domestic mobile phonesThe configuration offered in the range of two or three thousand yuan is already outstanding, so it is not surprising that a model like the Xiaomi 14 can achieve a similar configuration in the range of three or four thousand yuan.
In summary,ApplesThere is tremendous competitive pressure in the Chinese market. AlthoughApplesStill holding the first position in market share, but withDomestic mobile phonesThe rise of technology and the improvement of the technical level,ApplesIt is no longer an indisputable bait. The market is no longer dominated by brands and beliefs, and consumers are paying more attention to cost-effectiveness and functional practicality. Domestic mobile phonesThe cost-effectiveness and innovative features continue to improve, and it has become a more favored choice for consumers. ForApplesIn order to maintain a competitive advantage in the Chinese market, it is necessary to pay more attention to consumer needs and provide more competitive products and services.
To sum up, the changes in China's mobile phone market have madeApplesCEO TimCookSurprised and shocked. The data shows thatApplesThe share of the Chinese market plummeted by more than 10%, whileDomestic mobile phonesAmazing performance was achieved. This change not only makesApplesLost in the market, but also highlightedDomestic mobile phonesThe rise in the Chinese market. Domestic mobile phonesTechnological advancements and innovations have provided consumers with more choices, while also being rightApplesThis constitutes a huge competitive pressure. ForApplesIn order to maintain market share in the Chinese market, it is necessary to pay attention to consumer needs and provide products with more cost-effective and innovative features. In the future, China's mobile phone market will continue to be full of competitionDomestic mobile phonesIt is expected to continue to grow and develop.