With the continuous progress of China's intelligent manufacturing, the quality and innovation of domestic products have also been widely recognized, and many consumers have begun to change their purchasing Xi habits and choose more domestic products instead of blindly pursuing imported brands.
The automotive industry is a clear example of this, with a significant increase in sales and reputation of domestic cars, while imported cars have suffered a cold reception from the market. Taking Japanese cars as an example, in September this year, Nissan's sales fell by 30% year-on-year68%, Honda and Toyota have not escaped the slump, and the glory of the three major Japanese cars is gone. On the contrary, domestic car brands have shown strong momentum, and domestic car brands such as BYD, Changan, and Great Wall have achieved varying degrees of growth and won the favor of consumers.
The same is true in the field of household appliances, and the rise of domestic household appliance brands has become a trend that cannot be ignored. In the recent Jingdong Double 11** event, TCL, Midea, Haier and other domestic home appliance brands have occupied the hot sales list of various home appliances with their excellent products and services, while imported brands are difficult to find. In addition, domestic household appliances have also been warmly welcomed in overseas markets, according to the General Administration of Customs, in September, China's exports of household appliances reached 353.04 million units, a year-on-year increase of 236%。This fully illustrates the competitive advantage of domestic home appliance brands in the domestic and foreign markets.
The development of domestic home appliance brands is inseparable from the support of scientific and technological innovation and independent research and development, which makes Chinese consumers no longer blindly worship the technical advantages of imported brands, but choose products that suit them more rationally. In this regard, TCL is a typical representative.
As a leading brand of domestic home appliances, TCL has been committed to technological innovation and product upgrading, and has outstanding performance in the field of TV and ice washing. TCL has achieved a reversal of imported brands such as Sony, Samsung, LG, and Panasonic in Mini LED technology, and has launched Mini LED TV products that lead the industry trend such as Q10GPro and X11G Max, allowing Chinese technology to occupy a dominant position in the global market.
TCL also has an impressive ability to innovate in the field of ice washing. TCL took the lead in launching China's first dirt-free wave wheel washing machine, which effectively solved the problem of secondary pollution of washing machines and opened the "era of pollution-free laundry".
In response to the needs of the market, TCL has also developed the "industry's largest upper drum" duplex double-drum washing machine Q10 with a loading capacity of 6kg and a cylinder diameter of 510mm, which breaks the limitation of the washing capacity of traditional partition washing machines of only 2-3KG, and meets the needs of family partition washing and washing more clothes at one time, saving time and energy.
TCL's ultra-slim zero-inlay series refrigerator T9 is also an innovative product, which narrows the reserved gap of built-in refrigerators to 04cm, to achieve zero gap embedding between the refrigerator and the cabinet, beautiful and practical, and also has more advantages than peers, making this T9 refrigerator a popular product in the thin-embedded refrigerator market.
It can be said that TCL has changed people's perception of domestic home appliance brands with its own technical strength and demand insight, and won respect and trust for domestic products.
Overseas, TCL home appliances have also shown a strong attraction and become the first choice of foreign consumers, successfully triggering a wave of grass planting craze on ins, and many overseas netizens have posted their own TCL products, which once again proves the charm of China's intelligent manufacturing. Moreover, with the continuous improvement of the intelligent manufacturing strength of domestic brands, not only more Chinese brands have gone global, but also allowed the young generation of Chinese to establish cultural self-confidence. Let the current generation no longer blindly worship imported brands, but see more excellent domestic brands, so that they feel more confident in using domestic products.