Recently, the fifth episode of the second season of the documentary "The Road to Brand Power" "The Story of Jinpai *** Me and Jinpai" was broadcast on the **TV station CCTV-2 channel, focusing on the story of Jinpai bringing health products and services to more than 20 million consumers over the past 70 years and gathering strength for the construction of a healthy China. Among them, Yangsheng No. 1 Liquor, as the culmination of the company's health wine series, fully embodies the core concept of "inheriting health wisdom, innovating herbal technology, and creating a healthy life".
Huang Xiuhua, the first person in charge of Jinpai health No. 1 product, introduced that in 2017, Jinpai had insight into the market's need for a high-end health wine that can not only nourish the body but also be easy and convenient to meet the daily health needs of consumers around 45 years old and help them find a balanced and healthy physical state, so it decided to integrate more than 40 years of research and development experience of Jinpai brand to develop a flagship product of China's health care and health wine, which is Health No. 1.
So, what is so special about the No. 1 health wine, which can be called a high-end health wine that inherits the wisdom of Chinese health preservation?
The answer is in the article "Jinpai: Technology Empowerment to Promote the High-quality Development of Enterprises" reported by the People's ** on December 8.
Ensure good product quality, from good raw materials to good technology.
According to reports, Jinpai has established more than 130 direct supply production areas for Chinese medicinal materials, with a planting area of 150,000 mu to ensure the pure quality of raw materials from the source. To this end, a research team of traditional Chinese medicine resources has been set up to select authentic medicinal materials nationwide, carry out the construction of Chinese herbal medicine planting bases, and gradually realize the transition from "direct supply from the production area" to "direct supply from the base".
It is not enough to have a good medicinal material base, but also need strict technical control and use science and technology to empower product quality. Jinpai Company and Professor Tu Pengfei of the School of Pharmacy of Peking University jointly developed the "Chinese Medicine Fingerprint Technology", which has changed the traditional method of "seeing, touching, smelling and tasting" in the past through scientific and quantitative detection of active ingredients, and can more accurately and comprehensively evaluate the quality of medicinal materials. Taking ginseng, one of the medicinal materials of Yangsheng No. 1 wine, as an example, the active ingredient map of ginseng detected by experimental equipment;A peak on the spectrum represents a compound, and the level of the peak represents the amount of the compound. There are a total of 19 spectral peaks on the map, which is equivalent to 19 "fingerprints" in ginseng, and all the "fingerprints" are aligned with the standard map, which is the authentic medicinal material that truly meets the standards of Jinpai.
Jinpai Health No. 1 inherits the health wisdom of the "Yellow Emperor's Neijing", which is demonstrated by academicians of the Chinese Academy of Sciences and masters of traditional Chinese medicine, selects ten flavors of high-quality medicinal materials, uses fingerprint technology and scientific extraction technology to fully extract the essence of medicinal materials, and uses 15-year-old old liquor as the base alcohol.
From principle to raw materials, from technology to technology, from mouth to packaging, the research and development of Health No. 1 has interpreted the development process of Jinpai as the first brand of China's health wine on the road of scientific and technological innovation, and has shown the national brand image of inheriting the wisdom of Chinese health care.