As we all know, since the release of the iPhone15 series, there have been many price cuts in various channels, and after many rounds of ** diving, the sales of the whole series have been increased to a certain extent.
However, the price reduction of mobile phone products is not a good thing, if the competitive value of the product itself is very strong, there will be no price reduction, and it will even be supported by users crazily.
However, in terms of the performance of the iphone15 series, there have indeed been a lot of bad situations, and they have been hit by a huge market impact, otherwise the price will not be reduced.
It's just that what I didn't expect is that there are many voices in the market about the iphone15 series as a failed product, and the author also understands this, and in the end it may only be described as "strange".
First, the price reduction will indeed affect the market development of the iPhone 15 series, although it has gained the desire of many users to choose, and the sales have also increased.
But in fact, the previous generations of iPhones are cutting prices, and they are cutting prices quickly, which also makes users dare not choose easily.
It can even be said that there are many users who have been waiting for the price of the iPhone 15 series to drop, which is really not a good thing for the long-term development of the brand.
This also led to the fact that the iPhone 15 series was not very popular at the beginning, and the subsequent price reduction made users gradually interested in making choices.
The second is that the stacking of iPhone15 is really not strong enough, although the Pro series is equipped with a 3nm process chip, but the heating in the early stage does make fruit fans very helpless.
And the standard version actually uses a 60hz refresh rate in the mobile phone market in 2023, which also means that it is impossible for users to have a desire to choose.
What's more, iPhone15 is more like iPhone14 Pro, which castrated the telephoto lens, canceled the high brush and always-on display, and replaced the middle frame with aluminum alloy.
And the starting price is still as high as 5999 yuan, and before that, iPhone14 Pro has taken a big dive, which makes consumers feel that it is not very cost-effective.
The third is that there are a lot of problems in terms of system optimization, even now, ios172.1The official version also encountered a lot of problems.,The experience is not particularly good.。
And there are a lot of fruit fans who have always wanted to return globally, but there is still no support, let alone functions such as call recording.
The key is that the current domestic mobile phones have begun to focus on the functional characteristics of the Internet of Everything, making the connection between the ecology more powerful, and bringing a lot of excellent gameplay.
However, the iOS system is not only clearly divided into levels, but also has relatively few ways to play, so consumers are naturally easily attracted by the gameplay of friends.
The fourth is that the development speed of domestic mobile phones is indeed a bit exaggerated, and there are two models in China that have become particularly popular in recent times, they are Huawei Mate 60 series and Xiaomi 14 series.
It can be said that many former iPhone users have begun to switch to these two models, and Apple's share in the high-end is being eaten away little by little, and only price reductions can compete with domestic models.
The key is that there will be more new machines focusing on the direction of high-end flagships in the future, and domestic brands are also making crazy efforts in the folding screen market.
From this point of view, it is really difficult for the iPhone 15 series to gain a foothold, and it even gives people the feeling that they have been entering the situation of Samsung mobile phones.
You know, the influence of Samsung mobile phones in the domestic market is also very high, but over time, it has gradually been abandoned by users.
On the one hand, it is a matter of the attitude of Samsung mobile phones, and on the other hand, the ** aspect of Samsung mobile phones has not been reduced, and the configuration function has not been improved.
In this case, the market pressure on Samsung mobile phones is naturally very high, so consumers have gradually given up on Samsung mobile phones, and today's iPhones are a bit similar.
Therefore, only continuous innovation can make users have a desire to choose new machines, otherwise, they can only be gradually eliminated by the mobile phone market.
Finally, I want to say that the iPhone15 series is not a failure, but the positioning was a little problematic at the beginning, and after the gradual improvement in the future, it has been accepted by many users.
So the question is, what kind of products do you think the iphone15 series is?Let's talk about it.