With the development of society, the change of concepts and the rise of the new consumer market, today's rental group is dominated by the post-90s and post-00s. According to the relevant survey report, China's rental population data has approached 200 million, and the scale will reach 300 million in the next ten years, of which young people account for a large proportion, gradually becoming the main force of renting, and the housing rental market will also usher in opportunities or challenges.
For young people, we need to provide more diversified services. Wu Shuwei listed some rental services that young people like, "From the top of the list, worry-free rent provides decentralized managed housing and centralized apartments to meet the different rental needs of young people." In terms of service guarantee, we have launched five service commitments to solve the problems of young tenants. For example, many young people now change jobs not long after renting a house, and if they continue to live in this apartment, they may face a long commute, and if they change the rent, they will face losses such as deposits and agency fees. To this end, Worry-Free Rent has launched the 'worry-free rent exchange, worry-free refund', which provides tenants with one free rent exchange service within one year, and tenants do not have to bear liquidated damages. These services are very popular and our customers feel that we really have something to do with them. ”
With the entry of the post-90s and post-00s into the leasing market, diversification will become the supply form of the leasing industry. Explore the long-term development of the industry, reduce and eliminate short-term profit-seeking, and meet the needs of more consumers, so as to truly worry-free.
In the provision of rental services, it is necessary not only to have high-spirited strength, but also to think deeply. How to create a better rental experience through continuous iteration of product and service capabilities?Beike believes that the realization of standardized product delivery is the core embodiment of supporting a good experience.
Based on this point of view, Beike Rental will issue the "User Rental Service Guidelines", which includes various service rights and guarantees that customers can enjoy in the whole process of renting, reminds the precautions in the rental experience, and also proposes rental initiatives to customers, so as to jointly promote the development of the rental industry.
The release of the "Guidelines for Rental Services for Users" will also help internal service providers establish standardized operating procedures, covering everything from property delivery, post-lease services to lease surrender.
This also shows that Beike is actively responding to the first-class leasing policy to benefit the people, and promoting the entire industry to form a positive cycle of quality, efficiency and scale through the improvement of service capabilities.
The country vigorously develops "simultaneous rental and sales", and renting has become an inevitable trend of sustainable urbanization and a major challenge in front of the society. It has to be said that Beike, represented by "worry-free rent", takes quality improvement as the starting point and develops steadily, which provides experience for the progress of the entire housing rental industry and helps the large-scale development of the entire industry.