In the wave of the Internet, countless people aspire to become famous overnight and become the center of attention. And in this era, this dream seems to be within reach, and that is to become an influencer. However, behind the Internet celebrity economy, there is a gray industrial chain of counterfeiting and selling. Recently, a case involving Internet celebrities such as "Qu Bu" and "Zhao Linger" has attracted widespread attention.
In the summer of 2022, Zhao Linger and Qu Bu, two young people from Daliangshan, quickly became popular on the Internet because of a "chance encounter"**. Their innocent smiles, handsome appearances and simple rural background have won the love and attention of countless netizens. Their account quickly surpassed 2 million followers and became a high-profile influencer.
However, the good times were short-lived. With the increase of fans, the two began to bring goods through frequent live broadcasts. Under the banners of "helping farmers" and "high-quality original ecology", they claim to sell special agricultural products from Daliangshan. However, this is not the case. According to the investigation, the honey, walnuts and other agricultural products they sell are not from Daliangshan, but purchased from food companies in Chengdu, Nanjing and other places at low prices, and are shoddy
This behavior caused confusion in the market and consumer dissatisfaction. Many consumers reported that the products they purchased were seriously inconsistent with the advertisement, were of poor quality, and even had food safety issues. And Zhao Linger and Qu Bu, as public figures, used their influence to deceive consumers, and their behavior was very bad.
Under the pressure of **, the two and the team behind them had to publicly apologize and admit their mistakes. However, this has been unable to restore the trust of consumers and the trust of the market. Their accounts were permanently banned, and the companies involved were investigated and punished.
This incident has triggered people's deep thinking about the influencer economy. In this era when traffic is king, influencers have become an important channel for business monetization. However, while pursuing commercial interests, the bottom line of ethics and law cannot be ignored. False publicity, production and sale of counterfeit goods not only harms the interests of consumers, but also undermines the order of fair competition in the market.
For influencers, they should be aware of their social responsibilities and be honest in providing consumers with authentic and high-quality products and services. At the same time, platforms and regulatory authorities should also strengthen supervision and punishment, zero tolerance for counterfeiting and sales, and maintain market fairness and justice.
This incident is a wake-up call that reminds people to look at the Internet celebrity economy rationally and enhance their awareness of self-protection. Only by establishing a good market environment and social order can we truly promote the healthy development of the Internet celebrity economy.