As one of the most representative milk powder brands in China, Feihe milk powder has always been widely welcomed by the market. However, in recent years, many consumers have found that Feihe milk powder has gradually shifted the focus of investment from product research and development to marketing. Recently, the brand slogan of Feihe milk powder has been upgraded to "smart babies drink Feihe", a change that has caused a lot of doubts.
The new advertising slogan is constantly questioned, and the marketing should be moderate.
Smart baby drinks Feihe", does it mean that only by drinking Feihe milk powder can the baby become smart?Drinking other brands of milk powder makes children not smart?Many netizens also had doubts.
Apparently this is not the case, and it can be seen from this new advertising slogan that such an expression is suspected of exaggeration. Compared with Feihe's previous advertising slogan "milk powder more suitable for the physique of Chinese babies", the new advertising slogan is obviously ambiguous.
Let's take a look at the advertising slogan of other domestic milk powder brands: Aptamil is "Aptamil is a pioneer self-care force";Synbiotic is "6x lactopontin LPN, which stimulates intrinsic protection";Jinlingguan is "China's patented formula, trusted by hundreds of millions of mothers". Relatively speaking, the advertising slogans of these brands are relatively objective and truthful.
Scientific parenting, master the right methods.
In fact, in addition to milk powder, it is also necessary to understand that whether children are smart or not is mainly affected by genetic factors and family education, and milk powder is not the decisive factor. Children's innate intelligence coupled with scientific home school education can cultivate excellent children, milk powder is just a tool for nutritional supplementation and auxiliary promotion in the process of children's growth. If a certain milk powder has a "special function" and a patented technology has been developed that can make people smarter, then everyone does not need to learn and be educated, and only needs to drink milk powder.
The scientific feeding method still pays attention to "reasonable nutrition". In the process of children's growth, each period has different requirements for food diversity and rationality of dietary structure, and all kinds of nutrients that need to be supplemented at different stages of infants and young children need to be carefully studied in order to make children healthier.
As long as the milk powder tastes good, nutritious, and helps children grow, they can be chosen. When parents buy milk powder, they should establish a correct concept of infant feeding and consumption, and use scientific formula milk powder for scientific feeding, so that they can really think about the health and development of their children, and they are also responsible for their children.