In recent years, the chaining rate of China's catering has been ** year by year, and in 2022, the chaining rate of China's catering will reach 19%. Red meal big data shows that in 2023, the proportion of brands with more than 100 stores in each range will increase, and overall, the proportion of brands with more than 100 stores will increase by 08 percentage points. The scale of catering brands is increasing day by day, and chain operation will also be the only way for catering enterprises to move towards large-scale development.
Chain operation, this unique business model, has become an important means for the catering industry to pursue scale. At present, frog Laida, a catering brand that is popular among young consumers, has determined the route of chain operation since the establishment of the brand, and has continued to cultivate on the road of large-scale development. It can not only help enterprises quickly expand their market share and enhance their brand influence, but also optimize operation and management and enhance consumer loyalty. Throughout the large-scale catering enterprises at home and abroad, almost all of them are large-scale chain management. It can be said that chain operation is the only way for catering enterprises to move towards scale and achieve sustainable development.
The charm of chain management lies first and foremost in its strong replication ability. Frog Laida, the head brand of bullfrog food, has successfully created a catering brand loved by young people with its accurate grasp and application of chain management, and has more than 460 stores in more than 100 cities across the country. In this way, consumers can enjoy the same high-quality service no matter which store they go to. This kind of replication is not only an increase in the number of stores, but also an all-round replication of brand value, service standards, technical processes, and management models. This strong replicability ensures that the company can maintain a high degree of brand consistency and quality stability while expanding rapidly.
However, the large-scale development of chain operations is not an easy task. Enterprises need to have strong core capabilities such as resource integration capabilities, brand management capabilities, and chain management capabilities. As Ms. Luo Qing, co-founder of Frog Laida, said: "In the past, catering brands may have won a place in the market as long as they have outstanding aspects in terms of products, operations, decoration and marketing. But now, catering enterprises should become bigger and stronger, and the brand, chain, operation, organization, and culture ......Nothing can be left behind, even if you can't do ** ten, at least you have to reach the passing line, and you must also have your own strong plate. "In the new environment, catering enterprises must change from specialty students to general students in order to ensure the smooth development and scale of chain operations.
As a mature business model, chain management has become a large-scale trend of catering enterprises in the future. At the same time, when choosing a chain operation, catering enterprises also need to fully consider their own actual situation and development strategy, and formulate a scientific and reasonable chain operation plan to achieve the goal of large-scale development.