The apparel industry is an industry closely related to people's lives, and it is also an industry full of changes and innovations. In the past few years, the garment industry has experienced the impact of the epidemic, driven by consumption upgrading, driven by scientific and technological innovation, and other factors, showing a development trend of diversification, personalization and internationalization.
Taking the down apparel industry as an example, as a world-renowned down apparel expert, Bosideng has focused on consumer needs and continuously reformed, and continued to innovate in down apparel technology, fabrics, versions and other aspects to create a trustworthy domestic down apparel brand.
To understand how Bosideng is doing, let's first look at the quality of Bosideng's workmanship. In order to improve the quality of down jackets, Bosideng has pioneered key technologies and equipment such as automatic filling, automatic packaging, and automatic templates in the industry, independently developed the industrial Internet GIMS platform for the apparel industry, independently developed the logistics inventory management system and visual data center, built a national intelligent manufacturing demonstration factory, built an industry-leading intelligent distribution center, and built the largest modern garment manufacturing system in the domestic down jacket industry, with the automation degree of key production links reaching 90%;At the same time, Bosideng cooperated to carry out demonstration applications and promote more than 30 enterprises and more than 4,000 outlets, realizing the localization of high-end production equipment and systems for down garments. From the Chinese mountaineering team that helped climb Mount Everest to the Chinese scientific expedition team that explored the North and South Poles, Bosideng has brought more high-quality down jackets to consumers with its continuous research and breakthrough expertise.
Secondly, let's take a look at Bosideng's innovative design, in order to improve the comfort and added value of Bosideng's down jackets, Bosideng continues to integrate high-tech into product design. For example, in 2021, Bosideng developed an air self-circulation system, which uses an air circulation system to exhaust the hot air generated during skiing through the back and neckline, which won the ISPO Global Design Award in Munich, Germany in January 2021In 2022, Bosideng launched a series of comfortable outdoor down jackets, which won 5 authoritative international awards in one fell swoop for its innovative technology and precision craftsmanshipIn 2023, Bosideng's new series of lightweight down jackets will use the company's exclusive research and development of three light and warm technologies: the patented heat and humidity balance system, the cloud-sensing high-elastic fabric and the heat feedback technology, to help down jackets achieve cross-season and multi-scene wear, and further promote industry change.
If you want to fully understand how Bosideng is doing, the key is to experience it firsthand. A few days ago, Bosideng Beijing Wangfujing *** grand opening, this is the world's first Bosideng concept store, its interior carefully set up five different spaces in the snow room show, take turns to display Bosideng puff series, high-end outdoor, extreme cold series, ski outdoor, Dengfeng series and other high-quality down jacket series, to bring consumers a more avant-garde, innovative, intelligent and fashionable new experience of down jackets, high-quality Bosideng down jackets, looking forward to your appreciation.