How to measure the effectiveness of advertorial marketing?I believe that there are many users who want to improve the degree of ** through advertorials, but they do not understand the evaluation methods, which leads to difficulties in the selection of platforms. If you want to evaluate which advertorial is better, you need to measure it from many angles. Next, let me teach you a few angles when measuring the effect of advertorial marketing.
How to judge which is better?From the traffic performance to the hair
If you want to understand the popularity of advertorials after delivery, the most direct way is to conduct a comprehensive evaluation through data such as browsing, recommendation, likes, and comments. If the quality of the advertorial is insufficient, the published content does not match the platform's recommendation mechanism, or the traffic of the platform itself is not high, it may not be possible to receive the desired promotion results.
How to judgeAdvertorial publishing**Which is better?Start with user feedback
If we don't know the effect of the advertorial, we can also use the method of collecting feedback directly from the user. You can observe more objective data such as user messages, reading completion rate, and average stay timeYou can also ask users questions directly and ask them what they think about the promoted content in a more tactful way.
How to judgeAdvertorial publishing**Which is better?Start with a brand awareness assessment
In today's era when traffic is king, the popularity of a brand will profoundly affect the attention it will receive in various operational activities. After the advertorial is released, you can use the data of the first questionnaire and keyword search volume to comprehensively evaluate the brand's popularity and understand how many users have converted through the advertorial.
How to judgeAdvertorial publishing**Which is better?Start with sales data analysis
No matter what kind of marketing method, the final effect evaluation still falls on the sales of the product. When making statistics on sales data, we can count the conversion rate of different promotion channels, so as to quantify the actual benefits brought by each **. After combining multiple factors such as delivery cost, ** rate, conversion rate, etc., we can have a more comprehensive understanding of the sales data of different platforms.
If brands want to know which is the best for advertorials, they often need to pay a certain time cost. For enterprises with limited brand influence, this will undoubtedly increase the burden on all aspects. Therefore, it is recommended to use a comprehensive press release platform such as "Juguan News Push" to reduce the pressure on the cost of customer acquisition.
Advertorial marketing is not only the stage of advertorial publishing, from content design, manuscript modification to data feedback, there are many details that need to be paid attention to. Juguan News has a professional technical team, which has keen judgment on platform rules, article quality, feedback data analysis, etc., and has a high level of industry literacy. For users who are not familiar with the release process, there are also mature process guidelines;The overall operation is simple, and one-stop publication can be realized.
If you don't know which one is better for advertorials on the market, you can try a few more. Observe the traffic performance of the article after publication, innovate more in form and content, and seek a balance between your own needs and platform rules. In this way, a relatively reasonable evaluation standard can be formed.