"Chinese people inject too much affection and expectation into domestic brands, and Chinese need their own world-class car brands!Now that the era of domestic automobiles has come, a number of world-class domestic brands will be born, and we all have opportunities. This is what Wang Chuanfu, the head of BYD, said when it announced that the 5 million new energy vehicles rolled off the assembly line.
Becoming a world-class automobile brand is the next goal of China's leading automobile companies, and there are great opportunities for SAIC, Chery Automobile, Changan Automobile, Geely Automobile, Great Wall Motor, BYD, etc. However, in order to become a world-class car brand, there must be a number of evaluation criteria.
If we comprehensively analyze the scale of overseas sales, the proportion of overseas sales, the layout of overseas factories, and the strength of technology research and development, Chery Automobile has great potential to become China's first global automobile brand.
Since the beginning of this year, Chery Group's sales have risen for 11 consecutive years, with a total of 1665626 cars sold from January to November, a year-on-year increase of 478%。According to the statistics of the China National Association, from January to November, Chery Holding Group's cumulative export sales volume was 83720,000 units, second only to SAIC's 96950,000 units, but if you calculate the export volume of Chinese car brands separately, Chery is undoubtedly the first brother.
To measure whether an auto company has performed well overseas, it is not only the absolute sales value, but also the proportion of total sales. From this point of view, Chery's overseas sales accounted for 5026%, which is also the first in China.
In particular, we should pay attention to the proportion of this indicator, Chery's overseas sales have exceeded the domestic market sales, which is a key development node, and it is the beginning of Chery's acceleration to become a world-class automobile brand.
Because the proportion of overseas sales is an important indicator to measure whether a car company is a world-class car brand, and no local sales of world-class car brands exceed overseas sales. Taking Toyota, the world's largest sales brother, as an example, ranks first in the North American market, accounting for 27%;The Chinese market is the second, accounting for 20%;The Japanese domestic market is the third, accounting for 15%.
It can be seen that Chery is currently the fastest and best-growing Chinese auto brand in the overseas market.
To become a world-class automotive brand, it is not limited to sales figures, but also the competitiveness and growth of products in the global market are equally important.
At present, Chery's overseas exports are still dominated by fuel vehicles, which is not a bad thing. In the global auto market, the current proportion of new energy vehicles is not high. In the first three quarters of 2023, global sales of new energy vehicles reached 97460,000 units, of which 627 were sold in China80,000 units, and the global sales of new energy vehicles outside China were 34680,000 units, while global car sales outside China were 4,347 in the same period40,000 units, according to which it can be calculated that the global market share of new energy vehicles outside China is only 797%。
The market share of new energy vehicles in overseas markets is also obviously uneven, such as Germany reaches 22%, Norway reaches 71%, the United States only 9%, and Japan only 3%. Overall, the main force in the global automotive market is still fuel vehicles.
From this point of view, the product competitiveness of Chery's fuel vehicles is undoubtedly strong, and in the field of intelligent electric vehicles, Chery has also reached the stage of accumulation.
At the 2023 Chery Technology Day held in October this year, Yin Tongyue, the head of Chery, said bluntly: "In terms of new energy, Chery can be regarded as 'getting up early in the morning and catching up with a late set'. But then, Yin Tongyue added: "Next year, we are very confident that we will not be as polite as this year in the new energy industry ranking!."We will definitely enter the top position in the country, and we will never rely on losses in exchange for sales. ”
Yin Tongyue, who has always been calm and low-key, dares to shout out that he is not welcome, naturally because he has absolute confidence, and the confidence comes from Chery's technical strength. At this stage, based on the Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Dazhuo Intelligent Driving, and Galaxy Ecological Technology, Chery has achieved 19 core technology upgrades, including platform architecture, chips, high-efficiency hybrid engines, hydrogen energy, electric drives, batteries, intelligent interaction, unmanned driving, and intelligent cloud platforms.
After turning a short board into a long board, Chery's prospects in overseas markets are more promising.
As early as 2001, Chery Automobile officially began the international development of its own brand and exported its automobile products to overseas markets for the first time.
Nowadays, as China is about to become the world's largest automobile exporter, some overseas countries and regions have realized that China's automobile exports may have an adverse impact on the local area, so they have begun to set up barriers, and to build factories in the local area to achieve localized production has become a top priority.
At this point, Chery got up early in the morning and caught up with the morning meeting. As early as 2014, Chery built and put into operation its first overseas automobile plant in Brazil. Up to now, Chery has built 10 automobile production plants overseas, and it has completed the fundamental transformation from the initial simple ** to brand output, from the product going out to the factory, the culture going in, and then to the brand.
The current competition in the automobile market must not be a big fish eating small fish, but a fast fish eating slow fish. It has to be said that Chery's cultivation in overseas markets is at the forefront of all Chinese auto brands.
At present, Chery is also continuing to invest in the construction of factories in some overseas countries and regions to improve its global layout. Of course, to become a world-class brand, the products should also realize the layout of high, medium and low, as well as sedans, SUVs and other types of products to meet the diverse needs of different consumers around the world.
In this regard, Chery has made the most adequate preparations, and its passenger car business has existing brands such as Chery, Xingtu, Jietu, ICAR, Fengyun, Chery Jaguar, Chery Land Rover, etc., forming an all-round brand layout from "entry-level" to "luxury".
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