On December 5th, the much-anticipated Black Shark held a new product launch conference "Black Shark Sets Sail Again, Competitive New Buff". As a pioneer of gaming mobile phones, Black Shark, which was established five and a half years ago, has 3 million mobile phone users and 3.5 million peripheral users, and is deeply loved by competitive players around the world. At this press conference, Black Shark, which has been silent for a year and a half, responded positively to the previous crisis of obstruction at the company's operating level for the first time. However, in these difficult years, countless players still do not give up, and the official comment section is full of eager anticipation and encouragement. With the major debut of the new Black Shark Competitive Energy Water, the Black Shark of "Born to Compete" returned to the e-sports track with tenacity and regained its position in the spotlight with its innovative strength.
Set sail again, with never-before-seen competitive energy
The birth of Black Shark Competitive Energy Water upholds Black Shark's pursuit of the ultimate competitive experience. In the esports arena, the quality of equipment is not the only factor, winning or losing depends more on the player's state. Black Shark insists on taking the core needs of players as the source of innovation, starting from a full insight into the pain points of players, the characters in the game world can certainly be blessed with buffs, and the players who control the characters also need body buffs with full energy instants.
Black Shark's new product chose to cut into the energy drink track, from the appearance of the packaging to the formula design, which made many competitive players exclaim. The packaging design of Black Shark Competitive Energy Water follows the competitive style of Black Shark, with high-grade black and competitive blue, 300ml is easy and portable, accompanying players to the arena. Black Shark Athletic Energy Water will be the first to be launched on the Jingdong platform, and WeChat, Douyin, Kuaishou and other platforms will be launched at the same time, opening the fastest energy journey for players.
For competition, Black Shark redefines energy drinks
The original intention of Black Shark Competitive Energy Water is to create a flagship energy drink for competitive players, "with the idea of a flagship machine". The challenge in the gaming world is not only a test of physical strength, but also requires the coordination of eyes, ears, brain, and hands to maintain optimal performance, and the sensitivity of each sense can make or break a competition.
Black Shark Competitive Energy Water, specializing in competitive energy formula, is enhanced with two core ingredients: taurine and caffeine (derived from tea and guarana extract), and the synergy between the two not only brings players a more explosive instantaneous body feeling, but also continues to replenish players' energy. The biggest highlight of Black Shark's new product that distinguishes it from other energy drinks is the addition of "three competitive factors", namely phosphatidylserine, tea theanine, and ginseng powder.
Not only is it tailored for competitive players in terms of physical feeling, but the Black Shark Competitive Energy Water is also closer to the preferences of young people in terms of taste. The cookie-cutter "flavor and sweet water breeze" of energy drinks for many years has been broken by Black Shark, and it is replaced by a cool lemon tea flavor that uses real tea and real lemon extraction and adds ice explosion ingredients, allowing players to experience the coolness of energy explosion when entering the game world, and it is also more in line with the tea trend culture that young people love.
Under the current health trend, the excessive sugar content of traditional energy drinks and the use of various additives are criticized. Black Shark responds to the health needs of young people, abandons the formula ideas of traditional energy drinks, and repeatedly controls the sugar and calories of competitive energy water to achieve "low sugar and low calorie", low sugar is 30% lower than the national low sugar standard, and low calorie is 15% lower than the national low calorie standard, and promises 0 fat, 0 hormones, 0 preservatives, 0 artificial colors, and 0 aspartame, so that players can be blessed with competitive buffs without having to bear additional health burdens. Born for competition and fighting side by side with players, this may be the reason why Black Shark, the "comrade-in-arms" who knows players best, has a perfect favorability score.
In addition to the triple buff of strong body feeling, refreshing taste and low burden, Black Shark also found a strong IP for the competitive energy water to help and appeared at the press conference together. Black Shark Athletic Energy Water has joined hands with Tencent Games "King of Troubled Times" to open a cross-border fantasy linkage, and simultaneously launch a limited-time co-branded model on the JD platform, bringing players a privileged game gift package, exclusive game props and other surprise peripherals.
Injecting multiple buff blessings into energy drinks, Black Shark has opened a new breakthrough in the energy drink track, redefined energy drinks, and also reflected Black Shark's user insight and product innovation in the competitive track, breaking the conventional narrative of "competitive innovation = hardware innovation", and entering the life scene of young people in a more daily form of experience, lighting up a new continent for the development of the competitive industry.
Black Shark's innovative spirit is with competitive players
The debut of the Black Shark Competitive Energy Water is unexpected but reasonable, Black Shark retains a competitive heart in the predicament, looks for a path to shine together with players, insists on impressing players with sincerity and love, digs deep into the real needs of the competitive scene, finds the space to exert innovative strength, and always interprets "life as a competition" with actions, so that players can have a more complete, rich and ultimate competitive experience.
This time, Black Shark faced the market competition with a more open attitude and redefined energy drinks, not only breaking out of a new track in the competitive industry, but also successfully entering the market on the road of creating an unrivaled competitive experience for players. Black Shark, which adheres to the road of innovation, is no longer alone, but cooperates with leading enterprises, whether it is the formula innovation joint research between the R&D end and the Damin International Research Institute, or the high-standard production and filling process of the Black Shark Energy Factory at the production end, which has set off a new wave of development in the energy drink track. In the adventure of competitive brain and physical strength, Black Shark specializes in energy water for competitive players, constantly polishes the details of the formula, only to meet the new needs of players, set a new standard for flagship, and also find new momentum for its own growth.
Fearless of challenges, self-breakthroughs, and dreams are the thoughts of thousands of players, and they are also the innovative spirit of Black Shark to continue to create a more extreme competitive experience. Just as the slogan of the Black Shark Competitive Energy Water "Come to the bottle of Black Shark, the energy bursts", the new continent of the game world belonging to the Black Shark is opening a new copy, and more moments of "energy explosion" are worth looking forward to.