The first quarter return plan of the 4 major Hallyu shrines was announced, and JYP Entertainment made direct efforts, and its 4 major girl groups TWICE, ITZY, NMIXX and VCHA will all complete their return before February 2, 2024, focusing on one-handed infighting, which really makes people's scalps tingle, how to say it, I hope JYP Entertainment is really enlightened and confident enough in their works, otherwise it will really hurt too much to return to all its girl groups in this wave, after all, the blank period is too long.
At the beginning, JYP Entertainment was recognized as a famous girl group, and suddenly they would not operate a girl group, I believe that their return to the girl group is also seamless, especially the quality of the Nmixx's precursor song "Sonar" and ITZY's precursor song "Born to Be" are very high, I believe that the title song they released in January is not much worse, as for Twice, they are now thriving in the overseas market, and VCHA is a normal debut.
Obviously, JYP Entertainment is really panicked this time, and I can't get even a good song for many years, and this kind of bad days have been long enough, so long that my two main girl groups ITZY and NMIXX have all missed the ranks of first-line girl groups, this can be said to be the worst girl group performance of JYP Entertainment since Wonder Girls, if JYP doesn't make changes, then JYP Entertainment will really fall behind, although TWICE is still strong, but they are no longer active in the Hallyu market.
It's true that TWICE's current concerts are getting bigger and bigger, and even the results of overseas music sources have hit a new high, but this can't save the results of the sister group Itzy and Nmixx at all, so what JYP Entertainment can do now is to come up with good works, after all, in the final analysis, it is the era when works are king, and everyone understands it, so if JYP Entertainment wants to turn the tables against the wind and return to the top, it can only be through excellent works, JYP Entertainment It's time to let go of its arrogant posture, and what we have to do now is to cater to the public.
In fact, whether it is nmixx's mixx pop splicing style, or itzy's wavering style, it is challenging the public, jyp entertainment takes it for granted that what song it is, fans must like it, in the past, this may really work, but now the times have changed, in this era of developed networks, the majority of netizens have more choices, and the idol group that debuted in a small company also has a chance to become a god, so jyp entertainment really has to listen to the public's thoughts.
As for VCHA, everyone may have heard of it for the first time, this is actually a global girl group, and it is another way for JYP Entertainment to choose to break into the United States, and still KPOP girl groups can't succeed in breaking into the United States, so use overseas girl groups, which is indeed a good idea, but I personally think that the success rate is not high, because this has lost the taste and characteristics of KPOP, and there are not enough singing stages overseas, so VCHA everyone just take a look, don't have too much expectation and hope.
I hope that TWICE, ITZY, and NMIXX will all shine in the first quarter, so that JYP Entertainment can return to the position of famous girl groups, in fact, ITZY and NMIXX have great advantages, and their strength is strong, so as long as the songs are good, there is no need to worry about their display of works, they will definitely be able to do their best, as the two girl groups recognized as the strongest in the new generation of K-pop girl groups, I hope they can enter the ranks of first-line girl groups in 2024.