On December 2, the launching ceremony of the 2023 winter tourism of "Winter Tour in Ningxia and Enjoy the Sunshine" was held in Ningxia Shahu Tourist Scenic Area.
Continuing to highlight the value positioning of "traveling in Ningxia and giving the soul a holiday", this winter tourism launching ceremony pays more attention to polishing the brand image of winter tourism of "Winter Tour Ningxia and Enjoy the Sunshine", perfectly integrates Ningxia's winter scenery, humanities and folk customs, and highlights Ningxia's "winter scenery, winter travel fun, and winter travel fun" resources, presenting the beauty of Ningxia's winter solar terms and the joy of Ningxia winter travel.
On the basis of in-depth excavation, combing and integration of characteristic and high-quality winter travel resources, the Ningxia Department of Culture and Tourism released the "Winter Tour Ningxia" boutique tourism routes and products on the spot, and organized special activities with the theme of ice and snow, hot springs, night tours, food, folk customs, performing arts, etc., and sincerely invited everyone to enjoy the winter scenery in Ningxia, enjoy the food, live in the beautiful accommodation, watch the show, soak in the hot springs, play in the ice and snow, celebrate the New Year, catch up with the big set, and celebrate the New Year.
Although the winter has deepened, the demeanor of Ningxia has not diminished at all. The Bureau of Culture, Tourism, Radio, Film and Television from Yinchuan City, Shizuishan City, Wuzhong City, Guyuan City and Zhongwei City in Ningxia respectively carried out the promotion of local winter characteristic tourism resources, and introduced in detail the relevant preferential measures such as hot scenic spots, popular projects, series of activities and scenic spots open in winter, laying the foundation for effectively activating the winter cultural tourism consumer market in Ningxia.
In the "Warm Sunshine Collection" activity, various forms of interactive experience projects such as "Winter Snow Energy Station, Food Tasting, Intangible Cultural Heritage Display, Dragon and Lion Parade Folk Activity Experience, Egg Breaking Intelligence Competition, and Winning Lucky Bags for Pairs" were wonderful. Tourists who purchase tickets for the Sand Lake Scenic Area or participate in the on-site interactive experience on the same day can also participate in the on-site ** activities for free to win gifts such as food, intangible cultural heritage, and tickets to the scenic spot.
In order to create more "winter travel fun" and "winter travel fun" for citizens and tourists, the Ningxia Department of Culture and Tourism also organized cultural and tourism enterprises in the whole region to carry out a number of winter travel activities and launch winter travel preferential policies from this month, and related activities and discounts will continue until the end of February next year, creating a happy, comfortable and safe winter tourism experience for the majority of citizens and tourists.
This event is a powerful measure for Ningxia Cultural Tourism to "explore the development path of winter tourism and solve the dilemma of winter tourism off-season", which will further enrich the supply of winter tourism products in Ningxia, meet the people's winter cultural tourism consumption needs, stimulate the potential of winter tourism consumption and the vitality of the tourism market, and will effectively promote the transformation and upgrading of Ningxia tourism from "half-year tourism" to "year-round tourism", and promote the high-quality development of Ningxia's winter tourism. (China**Ningxia Reporter Station, Hu Dongmei, Photography, Miao Li Qiuyu, Zheng Wenshan).
*: China**Net.