When it comes to the B-segment sedan market, there is one model that is always indispensable, and it is the ninth-generation Camry, which will be launched in the first quarter.
On January 1, 2024, the pre-sale of the ninth-generation Camry officially began, and people were pleasantly surprised to find that the new car was in the original 25 HEV power on the basis of an additional 20 HEV models. Excitingly, 2...The 0 HEV model is extremely cost-effective, and the starting price is as low as that18.180,000 yuan, this ** broke the market convention!
The domestically produced Camry HEV was initially not widely recognized due to cost issues, but GAC Toyota has successfully narrowed the gap between the HEV and the fuel version through unremitting efforts, and the price difference between the current Camry HEV and the fuel version has been reduced to about 20,000 yuan.
Today, the cost of HEVs continues to decline, and the price difference between the ninth-generation Camry HEV and the fuel version has narrowed to 8,000 yuan, accounting for less than 5% of the overall car price.
The rights and interests of this pre-sale are also very large, and the 2,000 yuan deposit is worth 7,000 yuan for the car, which is equivalent to another 5,000 cash discounts. And you can get the waiting ** when you make a decision, and you can get more early (up to 6500 yuan).
This series of preferential policies has brought real benefits to consumers, allowing more consumers to have the opportunity to own a new generation of Camry equipped with Toyota's unique fifth-generation hybrid technology.
At present, the manufacturer is keeping the details of the ninth-generation Camry secret, but we can be sure that this generation change is not a trivial matter. It is reported that the ninth-generation Camry has been comprehensively upgraded in five aspects, including intelligent electric hybrid, intelligent cockpit, intelligent driving, driving texture and quality luxury, and a total of 10 major improvements have been introduced. These upgrades make the ninth-generation Camry Hybrid the most powerful generation ever, reaching unprecedented heights in terms of both technical performance and driving experience.
The ninth-generation Camry is equipped with Toyota's proud fifth-generation intelligent electric hybrid dual engine system, which uses a large-capacity lithium battery and is equipped with an 83kW high-power motor to achieve a "strong motor" drive. The ninth-generation Camry 2The combined power of 0 HEV has increased by 6% compared to the previous generation (C-HR HEV) to 145 kW;The 0-100km h acceleration into the 8-second range, and more importantly, the combined fuel consumption of this B-class sedan is as low as 4 per 100 km2 liters!
As a competitive model in the same price range, the Passat 14t fuel consumption per 100 kilometers is 61 liter, 20l is 641 liters, Accord 15t for 66 liters, ninth-generation Camry 2The power and energy efficiency advantages of 0 HEV can be described as overwhelming. This not only saves money for users, but also saves energy and reduces emissions.
Compared to the current Camry 20L fuel version, ninth-generation Camry 2Fuel consumption has been reduced by more than 30% with 0 HEVs, and power has been increased by 115%, the price difference is only 8000 yuan. This kind of relentless self-innovation is really ruthless.
GAC Toyota unveils the Camry 2Behind the decision of 0 HEV is a deep understanding of the Chinese market.
At present, whether it is in the domestic market, or in the European and American markets, the growth rate of BEV (pure electric vehicle) is falling rapidly, and the demand has slowed down significantly.
According to data from the China Association of Automobile Manufacturers, BEV increased by 135%, up 236%。
Looking at the EU market, BEV sales accounted for 21% and HEVs accounted for 23% in August9%。The share of BEV sales fell to 14 in October2%, HEV rose to 286%。
The same is true for the U.S. market, where BEV sales are growing faster than the overall automotive market, but at a significantly slower pace than in previous years.
The slowdown in BEV growth may be affected by a number of factors, among which consumers' lower willingness to purchase is the main reason.
Freedom of movement is undoubtedly an indispensable and important trait for any type of vehicle, and BEVs are no exception. However, due to the limitations of current battery technology and the lack of charging facilities, BEVs still face many challenges such as short range and inconvenient charging. Therefore, in the current situation, the BEV is more suitable as a second car for the family, mainly for short- and medium-distance commuting and commuting.
For the vast majority of Chinese families with only one car, freedom of movement is undoubtedly crucial. The original intention of buying a car is to be able to set off as you want without any constraints. If this is not enough, then choosing to take a taxi or rent a car is not only cheaper, but also can easily cope with most of the travel needs of daily life. It is with this in mind that hybrid technology has emerged as an ideal solution to meet the growing electrification needs of Chinese households.
Toyota's HEV not only provides a better driving quality and driving experience, but also achieves a closer to the same level of pure fuel vehicles, which is a more accessible and mature electrification technology. What's more, the Toyota HEV is far more than just a simple way to save some fuel money, it can also bring a more advanced driving experience, and it does not need to rely on external charging facilities, which is the convenience and freedom of travel that BEVs can never match.
Globally, Toyota's HEV sales have surpassed a staggering 24 million units. In the Chinese market, Toyota's HEV sales also exceeded 2.5 million units, of which GAC Toyota exceeded 1 million units. Behind this figure is Toyota's continued investment in hybrid technology and widespread recognition by consumers. Based on this market background and consumer demand, the comprehensive hybridization of the ninth-generation Camry product line is undoubtedly the best choice for fuel upgrades.
In addition to excellent fuel consumption performance, the ninth-generation Camry has also been significantly improved in terms of intelligent cockpit. In the past, Japanese brands' in-vehicle intelligence was seen as a shortcoming, but the ninth-generation Camry completely subverted this impression. Users were pleasantly surprised to find that intelligent technology has become a highlight of Camry.
The ninth-generation Camry is equipped with the Qualcomm 8155 chip for the first time, and the computing power of the car machine is 4 times higher than that of the current model, the response speed of each function of the system is greatly improved, and the operation fluency has reached the mainstream leading level. What's more, the ninth-generation Camry's in-vehicle system was developed in close cooperation with Huawei, which not only realizes mixed recognition of Mandarin, Cantonese, and English words, but also improves the response speed of voice commands by 60%, and the system can also have continuous conversations without repeated wake-up. At the same time, the car machine system has added APP functions, and a large number of applications can meet various needs.
In terms of active safety, the ninth-generation Camry also showed excellent performance. For the first time, the car is equipped with Toyota Safety Sense 30, as a comprehensive upgrade, this model on the basis of the original addition of 6 new functions, they are RSA road sign recognition assist system, PDA predictive active driving assistance system, EDSS emergency driving stop system, LCA lane change assist function, FCTA forward traffic warning system and EDSS-DMC driver status monitoring system. The addition of these features will undoubtedly further enhance the safety and driving convenience of the ninth-generation Camry.
And in terms of safety configuration, Toyota treats consumers equally. The eighth-generation Camry is equipped with Toyota TSS Zhixing Safety 2 as standard0。According to the usual practice, the ninth-generation Camry will also be equipped with TSS Zhixing Safety 3 as standard in all models0。It is also understood that the ninth-generation Camry also uses the front middle and three-chamber side SRS airbags for the first time, and the safety has been greatly improved.
Notably, since the IIHS (Insurance Institute for Highway Safety) established the TSP+ awards, the Camry has been selected 10 times in a row, proving its excellence in safety.
The user group of the B-class sedan may be the most picky group of people, they always have a car "both want and want", both comfortable and sporty, both energy-saving and powerful, however, an improvement in performance often means that another performance is compromised to some extent, so it is difficult to make a successful B-class car
The reason why Camry can prosper for a long time is that it can always meet the demanding requirements of users. For example, the eighth-generation Camry is not only more fuel-efficient and comfortable, but also has greatly improved its sporty performance and handling, the key of which is the TNGA.
TNGA is literally "Toyota's next-generation global architecture", but in essence, it is actually a new concept and system for making better cars. Like the eighth-generation Camry, the ninth-generation Camry is also based on Toyota's TNGA-K platform, from which Toyota's flagship models sold in China are all from, and naturally it can also inherit the capabilities of the eighth-generation Camry "hexagonal" warrior.
TNGA is not so much a model architecture as a new concept for building a more premium car.
Compared with gasoline vehicles, HEVs are quieter in the interior with their enhanced electric drive characteristics, and at the same time provide a smoother and quieter experience closer to that of pure electric vehicles in terms of driving dynamics.
However, GAC Toyota is not satisfied with this. In the ninth-generation Camry, we see significant improvements in comfort.
In order to further improve the sound insulation effect, the ninth-generation Camry not only uses soundproof glass on the front door glass, but also adds a thickness of 0The 76mm sound insulation layer is unique in its class. In addition, for the first time, the ninth-generation Camry ("Sport") introduces the same oscillating valve shock absorber as the Lexus, which significantly improves the vehicle's ride smoothness and ride comfort.
In terms of interior configuration, the ninth-generation Camry has also spared no effort. The panoramic canopy provides passengers with an open view and natural lightingThe concealed electrostatic touch panel enhances ease of operation with its simple design and responsivenessThe 64-color rhythm atmosphere light intelligently adjusts the color and brightness according to the driving mode and the interior environment to create a different atmosphereThe addition of the intelligent fragrance system makes every driving full of pleasure and luxury.
In addition, the ninth-generation Camry has also made bold innovations in the exterior design. In addition to providing "one car with three faces", it also adopts the gradient body color of Cyber Pearl Gray for the first time, which can be observed from different angles, changing freely with the light, alternating between cold and warm colors. A car is "multi-colored" and highly recognizable. This subversive exterior design will undoubtedly bring a new wave to the mid-class sedan market.
It can be said that the ninth-generation Camry is completely comparable to many luxury models in terms of luxury, and its excellent comfort and luxury configuration will be one of its highlights.
Maybe the Camry doesn't have a large screen, let alone an in-car projection, but, from a rational point of view, the Camry is the best choice for a family car.
In fact, while the industry is still noisy, the automotive market is returning to rationality.
Sales data shows that in November 2023, the Camry sold 190,000 units, and the cumulative sales of the Camry from January to November reached 202815 units (retail sales). It has exceeded 200,000 units for three consecutive years, and it will still be the first B-segment sedan in 2023.
Among the top 10 best-selling models in November 2023, the best-selling electric vehicles are either small cars or mini cars, and the upcoming Camry ranks ninth.
It stands to reason that the eighth-generation Camry has been on the market in China for six years, and no matter how strong the product is, sales will decline at this stage, but the Camry has broken this spell, ranking among the top ten in the market in terms of sales, and is still "far ahead" in the B-class sedan.
It seems unreasonable, but in fact, this "Camry phenomenon" reflects the maturity of consumers and the rational return of the Chinese auto market.
In the past period, there has been some irrational tendencies in the domestic auto market, and consumers have been misled by individual manufacturers to pursue some flashy or even harmful things, such as oversized screens, hidden door handles, panoramic canopies without sunshades, and for family cars, too fast zero-hundred acceleration ......
But soon, consumers find out what they really need, as a family car, the vast majority of users want safety and reliability first, is easy to drive and use, from this point of view, Camry as a family car, almost invincible.
I am also the owner of the Camry, the Camry hybrid that I have driven for 12 years has subverted my perception of a good family car, 12 years, not only has it not been broken, but the performance has not been significantly attenuated!
Camry has always won the trust of consumers with its stable, reliable, durable and worry-free characteristics. This trust is built on the experience of countless Camry owners, who have proven the quality and reliability of the Camry from their own experience.
Now most car manufacturers are marketing first, obviously it is a facelift, change the lights, increase the configuration, it has to be said to be a generation. In contrast, the ninth-generation Camry is so high-tech that it makes people worship!
In this car, I also saw the craftsmanship spirit that is unique to GAC Toyota, which is to turn the blade inward and carry out a thorough innovation.
The ninth-generation Camry will be officially launched in the first quarter, and it is not yet clear what the final pricing for all versions will be, but 2The starting price of the pre-sale of the 0HEV model is as low as 18180,000 yuan, I never expected it.
Such a competitive **, I am full of expectations for its next market performance, the ninth generation Camry It is very likely to snatch consumers back from the trend of electric vehicles.
I've always said that in the same way, between electric vehicles and hybrid vehicles, rational consumers must choose the latter. Because the technical content is different and the grade is different, for example, like the Camry, it almost represents the highest standard of Toyota, and uses the best things, which are completely incomparable to some brands of electric vehicles.