The streets are full of snack stores, but when I enter the store, I always come out empty-handed, and I have no desire to buy at all. Why, because those trellises don't appeal to me at all.
Even if I go back to the supermarket in the village to buy things now, there are still many bulk snacks that are sold by the pound. For example, Qingyuan biscuits, miscellaneous brands of small packets of spicy strips, dried tofu, shrimp crackers, ......Sometimes you can buy a lot of snacks by the pound at the stall.
So, what is the difference between those snack stores on the street and the snacks sold in the village?
But if there are not so many miscellaneous snacks sold in those mass merchandisers, it will also make people think that it is worth the money.
Don't look at their stores, which are taller than the commissaries in their hometowns, but many of the things they sell are basically miscellaneous brands, and they don't change the soup but not the medicine. Put those miscellaneous snacks that can be bought on Daji and Pinduoduo, and then put them in the store and sell them by the pound, can you increase the original value of these goods?
The point is, some snack stores don't sell snacks cheaply.
In a niche snack shop like the picture below, you have to block one when you see one. There is no brand product reputation guarantee, and there is no ** discount, they are like stores opened for hot spots, but they are not professional.
Consumers are poor, but they are not stupid.
The figure below is the data of the per capita consumption of large-scale snack brands from the narrow door restaurant.
Zhao Yiming, snacks are very busy, and the per capita consumption of snacks is close, around 38 yuan;And the per capita consumption of the wife reached 70 yuan. I haven't been to my wife's store, but the average cost per person is 62I've been to the 69 yuan good sale many times, and today I'm going to talk about this brand.
Because it solves a lot of my pain points.
First, good sale products can be boldly tried and will not step on thunder.
Everyone has a craving, and there are also times when you need to bring snacks, such as taking the high-speed train or catching a plane in the morning.
Once I especially wanted to eat egg yolk pot, but Meituan cost 20 yuan for a bag of 200g egg yolk pot, and the money to buy a pound of pot can buy a share**, isn't this a money grab.
So I bought a bag of egg yolk pot at a good sale, about 100g and cost 5 yuan, which was quite delicious.
So I continued to try small snacks at the good sale, and the packaged cake in the picture below is about 4 yuan a bag. Once I saw the same Ovaltine cake roll at the 711 convenience store, which cost more than 5 yuan.
Second, there are more well-known brand products on sale.
Evian mineral water, Lay's fries, Qiaqia melon seeds, Weilong spicy strips, Youyou phoenix feet, Wusu beer, Haidilao Zihi pot, Ferrero chocolate ......
There are some expiring products from well-known brands in the good sale, as well as some miscellaneous products. It may be that the cost of purchasing those off-brand products is very low, as is the case with other snack stores, which constitutes the main profit of the company**.
But since there are so many high-quality and inexpensive brand products, why do we have to buy those miscellaneous brands?There is also skill in wool picking
Jinzai's konjac and Mai Chuxinyu's whole wheat Leba, I have bought it several times.
The third point is that some products are sold at very low prices.
Take this whole wheat Leba of Mai Chuxin as an example, the price of a good sale is three yuan nine, and you can look at it from ** for a minimum of four yuan a bag.
In addition, the ** of the good sale is more cost-effective than the one I bought on JD.com. South Korea's Muscle Research JMSOLUTION, the one in green packaging must be brought on every business trip, and a good sale price is less than 30 yuan for a box.
But if someone wants to join, it never hurts to be cautious.
For example, is mass selling snacks a short-term phenomenon, or a model that can be done for a long time?
In recent years, mass snack stores have blossomed everywhere, and there are many brands that harvest leeks through the franchise systemThe model of these stores themselves has not run through and is not profitable, but because there are franchisees who continue to join to contribute cash flow, they can continue to open stores and expand. Maybe listing and then running away is their ultimate goal?
As shown in the figure below, the current stores of Good Sale are mainly distributed in Shanghai and Guangzhou, and many shopping malls in Guangzhou have its stores. For us consumers, we can buy things here to gather wool;As for joining this store to make some money, I personally think it is better to be rational and analyze it. For example:
If you invest 1.8 million, what is the annual rate of return, and how many years will it take to recover the capital?