On December 28, the liquor plate rose at noon, almost all of it was red, and finally ended at 232618 yuan**, up 269%。Among them, the price limit of Shede Liquor Industry closed, drunkard liquor, Laobai dry liquor, Luzhou Laojiao rose by more than 5%, and Wuliangye rose by 469%, Kweichow Moutai rose 374%。
Among the 46 constituent stocks in the liquor sector, 44 are on 2**, and the listed liquor companies are all red. The rise in the sector as a whole has nothing to do with the re-rumor price increase of the products of the leading stocks. A reporter from Beijing Youth Daily learned that it was reported that the ex-factory price of Kweichow Moutai series liquor was raised by 10 yuan to 218 yuan bottles, and the price of Golden Prince Liquor was raised by 20 yuan to 178 yuan bottles.
However, this news has not been confirmed by Kweichow Moutai for the time being. The staff of Kweichow Moutai ** Department said that whether the price increase news is true or not still needs to be verified with the sales company. The company's letter has been in strict accordance with the requirements of relevant regulations, and news that will have a significant impact on production and operation will be announced in advance. At present, the market approval price of Sauce Classic and Golden Prince is 240 yuan for bottles and 215 yuan for bottles respectively.
In addition, the ex-factory price of Jian Nanchun's core product crystal sword will also be increased by 20 yuan bottle.
Previously, the industry was generally optimistic about the "Double Festival" sales node, but with the approach of New Year's Day and Spring Festival, the problem of "upside down" and high inventory of liquor still exists. Industry insiders believe that judging from the current terminal sales of alcohol, because of the late Spring Festival this year, the obvious improvement node of general dynamic sales is about 20 days before the Spring Festival. For this autumn and winter, although the overall market has been slightly boosted, the effect is not obvious, there is still a large inventory backlog, and selling inventory is still the top priority.
Text: Beijing Youth Daily reporter Zhang Xin.
Edited by Fan Hongwei.