The New Year is approaching, and the flavor of the year is getting stronger. In order to welcome the Year of the Dragon, JDB has released the "Treasure Luck Dragon Jar" with unique secrets of Chinese civilization, with the "treasure civilization" such as fortune and treasure and many blessings as the core of energy, and blends the dragon civilization and fine traditional civilization of the Chinese nation for thousands of years, and spreads the wonderful expectations and blessings for the New Year.
The dragon is the energy totem of the Chinese nation, which means strength, intelligence, and auspiciousness, carrying the national energy of Chinese hard work and optimism, and the 2024 Jiachen Year of the Dragon is a once in 60 years. As the founder of the herbal tea category and the guide brand of the herbal tea industry, JDB has always taken the promotion of the fine traditional Chinese civilization as its own responsibility, and has been exploring the innovative expression of traditional civilization. Focusing on the consensus of Generation Z on the cross-border integration of tradition and innovation, JDB has creatively created four types of treasure dragon jars: "Lucky Dragon, Liangyuan Dragon, Ankang Dragon, and Xiangyun Dragon".
A closer look at the plan of each Treasure Luck Dragon Jar shows that the vivid dragon image, color, texture and elements are all based on the Chinese civilization that has been passed down for thousands of years. The image of the auspicious dragon comes from the energy of the dragon and horse of the Chinese nation, the core of the civilization of heaven and harmony, and the body of the can is led with elements such as "auspicious cloud pattern" and "dragon dance dragon ball", which means auspicious luck and good fortune and the dragon sends treasuresThe image of the beckoning dragon comes from the flying dragon in the sky, the future of the dragon, the body of the jar has elements such as "cornucopia" and "gold ingot", which means to attract wealth and enter the treasure, and the wealth of "many treasures";The body of the Ankang dragon dragon is derived from the Tang gilt iron core dragon, which means longevity and health, and treasure luckThe good relationship dragon absorbs the elements of the old moon, white eyebrows and white beards, and sends the golden and jade good fate, such as treasures.
It is worth mentioning that JDB makes the creative jar not only beautiful, but also able to play with more consumers. The consumer gets the "Treasure Luck Dragon Jar", opens the Treasure Luck Dragon Jar pull ring, scans *** to enter the small French style to intervene in the interactive flow of "Treasure Luck Calling for Divine Dragon", and has the opportunity to win cash red envelopes. At the same time, you can also exchange small French points for dragon cards, collect five treasure dragon cards to "call on the dragon" to draw big prizes, and have the opportunity to obtain gold coins, plus many baby dragon gift box sets and other flooded prizes.
The launch of "Baoyun Dragon Jar" not only brings the world's unique wonderful wishes and energy price during the Spring Festival to the broad consumers, but also once again explains the "Bao Civilization" brand equity that JDB has always been deeply cultivated, and realizes the two-way resonance of brand cost and social cost.