In today's globalized business environment, overseas marketing is essential for businesses.
Google search is the main tool for information acquisition, and we often use Google to collect information in off-site promotion, and through the flexible use of some efficient search instructions, we can find key information related to overseas markets more quickly and accurately.
Double quotation marks ""Exact match").
Directives: Wrap keywords in double quotation marks, such as"digital marketing"。Search results contain all words in double quotation marks in the same order.
minus sign - excludes specific words (exclude words).
Directives: Insert a minus sign before a search term, such as digital marketing strategies -advertising, to search for digital marketing strategies that exclude ad serving. Tip: A space should be left before the minus sign, followed by the word to be excluded, and there is no space.
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site: (site search).
Directives: Use the site:** domain keyword to search for all pages with related terms under a domain name, such as site:amazoncom。
related: (related**).
Directives: Enter related:competitor**, e.g. related:warlmartcom。Discover others that are relevant to your competitors.
filetype: file type search
Directives: Use the filetype:file type keyword to search for files of a specific format. Such as filetype:ppt marketing strategy.
Tip: Add the file format to be searched in filetype.
*Asterisks (wildcard asterisks).
Directives: Use asterisks instead of missing words, as in artificial intelligence applications. The search contains results that are similar to the specified keyword, increasing the flexibility of the search.
..Symbol (numeric range search).
Directives:Use. symbol for a range search, e.g. 2020...2021amazonrevenue。Search results within a specified numeric range, suitable for searches that require a specific range of time, **, etc.
Replace with: (Currency Conversion).
Directives: Enter X to Y, e.g. 10USD to CNY, and get the real-time exchange rate of the currency conversion directly in the search results, which is convenient for calculating the product** and cost.
inurl: (url range search).
Directives: Enter inurl: search keyword, such as inurl: primeday The page where the search query term appears in the URL.
Language filtering
Select the target language in the search tool, such as Search Tool -> Language -> English, and limit the search results to only the information in the specified language to ensure that the information found is understood and used.
Finally,Take advantage of search suggestions. When you start typing in a search keyword, Google will automatically pop up suggestions that are based on popular searches and content related to your input. By choosing keywords in the suggestions, you can find the information you're looking for more quickly.
Combining these search techniques, we can get the information we need from Google in less time. Efficient search not only saves time, but also improves the accuracy of information, allowing us to make better use of web resources and keep information updated and sensitive. I hope you will take advantage of these suggestions and become more effective information seekers.