Simple decoration, concise signboard, "good image hairdressing" has been open in the new community of Lao Simen for 30 years. Two leather chairs, two mirrors, a shampoo counter, and a corner cabinet with barber tools, razors, combs, and hair dye cream. The store, which is less than 20 square meters, looks orderly and makes people feel the precipitation and tranquility of the years.
Good image hairdressing" boss Peng Hongying, 49 years old this year.
At the age of 19, Peng Hongying learned the art of barbering, and a year later, she rented a storefront in the newly built community of Laosimen in Xisaishan District, and named it "Good Image Hairdressing". The rent has increased from 186 yuan per month to 440 yuan now, and the first head of the company has also been 15 yuan to now 15 yuan. Peng Hongying recalled that in the first few years of the store, the monthly income was almost 1,500 yuan, which was quite considerable at that time.
There are seven or eight barbershops in the community at most, but none of them have been open like mine. Peng Hongying said, "The ** haircut in the store is not the cheapest, it is considered mid-range." I have been able to operate for so many years, and my business has been good, relying on good craftsmanship and chatting. ”
To open a barber shop, craftsmanship comes first. Relying on the reputation of customers, the store has gradually accumulated a group of loyal customers. Peng Hongying introduced, haircutting is a practice makes perfect, need to be careful and patient, each customer's hair quality is different, the choice of shampoo, blow the time, the amount of perm potion and so on need to be carefully pondered, the final effect of the customer is likely to be satisfied.
My hairstyle is permed here, and I'm very satisfied. I've referred three or four friends to come here for a perm. Customer Zhu Shaolan said with a smile, "I have known Peng Hongying for more than 20 years, from 5 yuan a haircut to 15 yuan a time, but I am a regular customer, she will give me a cheap one or two yuan every time, Master Peng is not only good in technology, but also good at communicating, I have known each other for so many years, and I have been like a friend." ”
The customers in Peng Hongying's store are mainly middle-aged and elderly, middle-aged people have more perms, and the elderly have more haircuts, "The people who come are all regular customers, and I know what kind of hairstyle to take care of them as soon as they come, and there is already a tacit understanding." Peng Hongying said.
Over the years, Peng Hongying has never promoted any products to customers, and there is no card requirement, she takes the initiative to pull up the homely routine when giving guests haircuts, and in a comfortable and warm atmosphere, "good image hairdressing" has gradually become a good place for old customers to chat. "At that time, my family gave me two choices, one was to learn to sew, and the other was to learn to barber, compared to hairdressing, there was more space for barbering, I didn't have to sit all the time, and I also liked to chat with people, so I took up this business. Peng Hongying introduced, "Don't underestimate the chat, first, I can learn about the customer's requirements for hairstyles from the chat, and secondly, I can turn the customer into a mature person, after a long time, even if they don't have a haircut, they will come here to sit, adding a lot of popularity to the store." ”
At its peak, the "Good Image Salon" has more than 20 customers a day. "During the New Year's holidays, the business in the store is the best, and people who cut and perm their hair have to line up, and the door opens at 7 o'clock in the morning and does not close until 2 o'clock in the morning the next day. Peng Hongying said.
Relying on years of operation, Peng Hongying has also gained, she and her husband bought a house in Huahu for their son who is about to start a family, "To be honest, I am glad that I learned a craft at that time, and persevered for decades, although the business is not as good as before, but overall it has brought security to my life." Peng Hongying said, "As long as there are customers, my store will not be closed." ”
* From: Panorama Cisse.