Gree's growth bottleneck, Dong Mingzhu is eager to transform, and successfully creates a hit in the industry
Dong Mingzhu previously said that Gree has been kidnapped by air conditioners for the past 30 years. The reason why I say this is because Gree's revenue is too dependent on the air conditioning business, which can be seen from the revenue data in 2022.
According to the financial report released by Gree, it will achieve revenue of 1889 in 20228.8 billion yuan, of which 13485.9 billion yuan came from the HVAC business, accounting for 71% of the total revenue3%, which shows that Gree is still a highly dependent company on air conditioning.
Due to the over-reliance on air conditioning products, the performance growth of Gree Electric Appliances is also highly correlated with the air conditioning business, and the revenue of the air conditioning business in 2022 will only increase by a mere 239%, which means that Gree Electric also grew by only 06%。
Therefore, after being kidnapped by the air-conditioning business, Dong Mingzhu also desperately hopes that Gree can accelerate the transformation, and the slogan of the past was"Good air conditioner made by Gree", now changed to"Good electrical appliances made by Gree"。
Now, Gree has a complete range of household appliances, and has launched a large number of household appliances and small household appliances, covering all areas of daily life, and there is no shortage of innovative products in the industry, such as electric fan products with high demand in summer, which are deeply loved by consumers.
The author found that in Jingdong's list of electric fan products, Gree launched an FS-3015H7 dual-electric fan, which has become the best-selling electric fan on the basis of monthly sales of 50,000 units, and has been purchased by more than 2 million consumers.
The author thinks it is not surprising that this Gree electric fan can sell so well and be favored by millions of consumers, because this electric fan can hardly find any opponent in the market whether it is the comprehensive performance of the product or the best of the best.
First of all, the exterior design, this Gree dual-purpose fan adopts a more practical one"Dual-purpose terrace"The design can be used both on the table and on the floor as a floor fan, which is very flexible.
Since traditional floor fans usually have only a single function, consumers can only place them on the floor to use, in contrast, this Gree electric fan is much more practical, and users can also flexibly adjust the position when the floor space is insufficient or the air outlet distance is not good.
Moreover, this Gree electric fan also adopts a rare seven-blade design in the same price range, and most of the electric fans at the general price use a five-blade design, and the wind distance and blowing range are not as good as the seven-blade design of the Gree electric fan.
There is also a humanized switch, the top is a rotary switch design, the user does not need to bend down to adjust, it is also labor-saving, and the remote control version is available to meet the user's individual needs.
Secondly, in terms of the materials used, this Gree electric fan uses a copper-core motor with a high cost, which is not a small gap compared with the electric fan that uses an aluminum core motor at the same price on the market.
This is also where Gree is kind, Dong Mingzhu has repeatedly emphasized that the product must be the best, even if it is an electric fan priced at 100 yuan, it must adhere to the principle, and shoddy is not allowed, because this is the key to Gree's development from a small factory on the edge to an international brand.
Finally, it is **kind, at present, the ** of this Gree dual-purpose fan is only 109 yuan, and the ** of 100 yuan ** can buy a Gree brand, the material of the dual-purpose fan, it is the best choice among 100 yuan.
I believe that with Dong Mingzhu's insistence, Gree will be able to complete the transformation of the enterprise in the future, so that Gree can successfully get rid of the dilemma of being limited to air conditioning, and truly become a full-category home appliance enterprise recognized by global consumers.
Under the leadership of Dong Mingzhu, are you optimistic that Gree will complete the transformation from an air-conditioning company to a full-range home appliance company?Feel free to comment, like, and share your views.